Return of the Zombies: Hearing Secrets and Secret Fears of the Undead
Hearing Economics killed off its Zombie Series last year with these chilling words: The market for zombie posts has reached saturation at Hearing Economics. Today marks the final resting post of this over-exposed zombie series. And yet … it’s baaaack as the undead series lurches into yet another post. What Came Before Post…
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Whatta Mess: John’s Between a Rock and a Hard Place
“Peeling the Onion” is a monthly column by Harvey Abrams, PhD. When we last left John on his journey to better hearing, he was engaged in, what is described by the Transtheoretical (Stages of Change) Model, the contemplation stage. The decision-making dynamics that take place as John contemplates taking action, are further explained in the…
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Not Another Zombie Post
Well, yes. Hallowe’en demands attention to the growing, under-served, ever-changing Zombie market for hearing healthcare. Past posts uncovered the market and provided pointers to Audiologists on how to capitalize on it. Today’s post pulls together zombie odds and ends in hopes of extending market reach and protecting Audiologists’ newly dug-up turf from other less-qualified biomedical professionals.…
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The Growing Zombie Hearing Aid Market
Hallowe’en again, a year after Hearing Economics uncovered the under-served but growing zombie population. For a while it seemed as though it was all for nothing, what with the world scheduled to end on 12/21/12 as part of a zombie apocalypse. That didn’t happen, which is a good thing for Audiologists and hearing aid sales.…
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A New, Renewable Hearing Aid Market for Hallowe’en
Zombies are a value stock. They are wordless and oozing and brain dead, but they’re an ever-expanding market with no glass ceiling. Zombies are a target-rich environment, literally and figuratively.{{1}}[[1]] Why Modern Life Feels Rather Undead[[1]] No doubt about it, zombies are a target market for a number of goods and services, but one that Audiologists have thus…
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