The World Wide Commoditization of Amplification

Over the past 10 years or so the landscape of audiology has changed significantly.  Of course, these landscape changes started in the US, arguably one of the largest and most lucrative markets for hearing aids worldwide. Other markets around the world have followed or are soon to follow the lead. In the past, patients would consult…

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Factors in International Product Pricing

While working for one of the major hearing aid manufacturers, I had the opportunity to be involved with the international sales team for quite a long time.  That is when I learned that there were different product prices for various countries. I offered to purchase hearing aid products for my US Audiology practice from our Brazilian distributor, who…

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