Is “Brain Hearing” Just Marketing?

Audiologists in various parts of the world have heard of Brain Hearing due to hearing aid marketing materials and training and continuing education programs.  This concept, now called by various marketing names, is beginning to become part of many hearing aid products…but WHY?  Where does this idea come from?  How long has it been around? …

Read More

The Cost of Hearing Aids is NOT the Issue!

This week’s Hearing International feeds upon a topic that we discussed a couple of weeks ago, the move to over-the-counter (OTC) hearing aids.  For some reason those that don’t know the real story, such as Senators Elizabeth Warren and Chuck Grassley and others always feel that the price of hearing aids is too expensive and that is…

Read More