Better Hearing Institute’s new web site is designed to inspire consumer action

bikersWASHINGTON, DC–The Better Hearing Institute (BHI) unveiled a renovated web site this week, as part of its broader effort to inspire a more action-oriented outlook on the state of hearing loss in America. The institute, which is the educational arm of the Hearing Industries Association (HIA), recognizes the substantial link between hearing health and active lifestyles, whole health, quality of life, and productivity.

According to BHI, “the hearing landscape is changing rapidly,” both because more Americans are experiencing hearing loss at younger ages than in the past and because more and more members of the enormous baby boom generation have entered their 60s. Meanwhile, people increasingly expect to remain fully engaged in work and leisure activities at an advanced age.

These trends, says BHI, are creating an environment in which baby boomers and Gen Xers are coming to realize the importance of good hearing to their professional and personal lives. At the same time, BHI says, hearing assistance technologies are catching up with their needs and wants, and “can help the great majority of people with hearing loss maximize their hearing ability whenever and wherever they want.”

HearingBoneCropBHI’s new site is structured to help each individuals take that next step in gathering information, recognizing, and addressing their hearing loss. It offers information on hearing loss in both adults and children and it includes inspiring personal stories of people who have already taken the first and most important step in addressing their hearing loss. Visitors to can take a free, quick, and confidential online hearing check to help them determine if they need a comprehensive hearing test by a hearing healthcare professional.

Founded in 1973, the Better Hearing Institute conducts research and engages in hearing health education with the goal of helping people with hearing loss benefit from proper treatment.