audidata acquires simply hearing software

Auditdata Completes Acquisition of Simply Hearing Software Inc.

TAASTRUP, DENMARK — Auditdata A/S announced late last week that it has completed the acquisition of Canadian firm, Simply Hearing Software Inc. As a provider of clinic management systems, with a strong presence in North America and the Asia Pacific, the acquisition of Simply Hearing helps strengthen Audidata’s global position as a market leader of software solutions for both independent and enterprise level hearing retailers.

Established in 1992, Auditdata is an independent provider of office management systems and audiology equipment for hospital hearing care clinics and private practices. According to the press release, Auditdata supports the vast majority of hospitals in Scandinavia and the United Kingdom, as well as private companies such as Specsavers, GAES, Bay International, Audiofon and Audigy Group.


audidata ceo peterson
Claus Bak Petersen

“We are incredibly excited to join forces with Simply Hearing Software. Jeff Crumb has since 2004 built an impressive software product serving some of the most recognizable retail chains in the industry. His highly-experienced team in both Canada and Australia will complement Auditdata’s existing teams in Denmark, Ukraine, United States and United Kingdom allowing us to better serve organisations around the globe.”

–Claus Bak Petersen, CEO Auditdata


Jeff Crumb, CEO of Simply Hearing Software agrees that the acquisition will help build on the strengths of both companies:


simply hearing ceo crumb
Jeff Crumb

“We are very pleased to now be part of the Auditdata family. It will provide us with further investments and additional resources, allowing us to offer better products and additional services to our current and future clients around the globe.”

–Jeff Crumb, CEO Simply Hearing Software