hlaa ida institute partnership

HLAA and Ida Institute Announce Partnership

BETHESDA, MARYLAND — The Hearing Loss Association of America (HLAA) announced that it has partnered with the Denmark-based Ida Institute. The goal of the partnership, according to the organizations, is to promote a person-centered approach to hearing healthcare.

The efforts with HLAA are part of the Ida Institute’s overall strategy to “establish partnerships with key stakeholders in the field of hearing care, including leading patient associations, professional organizations, and universities around the world.”


“The Ida Institute is renowned for excellence and HLAA is pleased to partner with them. We appreciate that they value the consumer perspective and we look forward to bringing concerns of people with hearing loss into the conversation with the Ida professional community. I saw the benefit of this first-hand during the recent ‘The Hearing Journey: What Matters to You’ seminar.” –Barbara Kelley, Executive Director of HLAA, 


Collaborating with HLAA also allows the organization to focus more clearly the patient’s perspective in the development of new resources and tools.


Focusing on the “Voice of the Patient”


A recent seminar held in Denmark, “The Hearing Journey: What Matters to You?”, was the first time people with hearing loss and representatives from patient organizations participated directly in an Ida innovation seminar, along with audiologists and opinion leaders within the field of hearing care.


The Hearing Journey: What Matters to You?” was held in Skodsborg, Denmark, October 14-16, 2017. Image courtesy HLAA


According to Ida’s Managing Director, Lise Lotte Bundesen, “The seminar was a fruitful innovation process that underscored the importance of sustained collaboration with patient advocacy groups. Working collaboratively, we can strengthen the voice of people with hearing loss in the design of hearing care resources and tools, and increase patients’ awareness of person-centered care. Our new partnership with HLAA constitutes another important step in this direction.”


Source: HLAA, Ida Institute