The evolving hearing aid industry was the subject of a nearly 10-minute in-depth feature on CBS Sunday Morning. David Pogue, tech critic for Yahoo Finance, talked to several respected industry figures, including Starkey executives Bill Austin and Achin Bhowmik, about recent technological breakthroughs in hearing aids.
A substantial portion of the television news magazine piece was devoted to the affordability and accessibility of current hearing aids. Frank Lin and Nick Reed of Johns Hopkins University in Baltimore, MD provided commentary on OTC hearing aids and offered examples of technology upstarts bringing new OTC products to the market.
At the end of the broadcast Pogue’s 90-year-old father weighs in on the importance of hearing aids in his own day-to-day life.
The entire segment can be viewed here: https://www.cbsnews.com/news/hearing-aids-you-aint-heard-nothing-yet/