nuheara otc hearing aids

NuHeara Earbuds to be Carried by ADCO

ADCO Medical Suppliers announced that it will begin distributing Nuheara’s IQBuds BOOST personal sound amplifier, according to a September 4th press release. The Colorado-based company is a leading distributor of hearing assistance devices and other related technology to the professional market, and also is currently a general Services Administration (GSA) contract holder authorized to supply audiological equipment to the US federal government.

“Nuheara is on a mission to transform the way people hear by providing affordable and accessible hearing solutions. By developing strong relationships with quality partners like ADCO we are confident that we can expand our reach to include more customers across multiple channels. We are excited to have our new wholesale distributer ADCO on board with us to share the vision of changing people’s lives.” –David Cannington, Co-Founder and EVP Sales and Marketing of Nuheara

According to the announcement, the IQbuds BOOST provides several levels of personalization and customization, including features such as:

  • Ear ID™ assesses users’ hearing thresholds and then automatically calibrates the earbuds to each unique, personal hearing profile.
  • Utilizes industry recognized NAL-NL2 prescription formula used by audiologists worldwide to calibrate high-end hearing aids.
  • New Focus Feature uses “audio beamforming” technology to isolate and enhance sounds directly in front of the BOOST user, providing even greater conversation clarity in noisy environments.


Editor’s Note: A previous version of this article included quotes and information found in an article from the Australian business publication, Small Caps. HHTM was informed by an ADCO representative, that at the time of writing, that the article in Small Caps contained inaccurate information and the information has therefore been removed from this post.


Source: Nuheara, ADCO