Announcing a Tier 1 CEU – 6-Hour – Pre-Session Workshop Prior to Audacity 2021 Convention

Amplify The Impact of Your Patient Visits: Combining Personal Style & Motivational Interviewing

by Robert Traynor, Ed.D., David Citron, III, Ph.D., Victor Bray, Ph.D., Bruce Essman, B.S.


Learning Outcomes for the Workshop:

  1. Participants will be able discuss the integral need for effective counseling to be driven by nurturing interpersonal relationships NOT transaction count.
  2. Participants will be able to apply Keirsey Temperament information in clinical situations to improve clinician-patient interactions.
  3. Participants will be able to apply the spirit, principles and micro skills of motivational interviewing during patient sessions.




A bundled hearing aid delivery model has been used effectively by audiologists since 1977, when audiologists first began dispensing hearing aids.

This traditional cost-based strategy emphasizes hearing instruments as the primary revenue source for practitioners and leads to a transactional focus.  This focus is dominated by key performance indicators such as closure rates, average selling price (ASP), and units sold.  This historical approach supports the paternalistic, medical model of patient care.  

Recently, there have been disruptive changes in the hearing care delivery system (TPAs, DTC hearing instruments, OTC hearing instruments, Costco, etc.).  These changes, clearly, have and at an accelerating pace, shifted the focus of decision making and “power” from the practitioner to the patient.  With these rapid changes as vital catalysts, there is increased focus on patient satisfaction ratings by key stakeholders as an essential metric in evaluating practitioner excellence.


The Technique


This workshop will outline the history, status and inherent shortcomings of the transactional/medical model of hearing care.  It will focus on the necessity for providers to shift to a patient-centered relationship model that empowers our patients to make their own decisions about personalized treatment options that are best for them. 

At the heart of the patient-centered relationship is the understanding of personal styles for the provider and the patient and how the application of motivational interviewing can lead to collaborative ways that nurture patients’ perceptions in realizing what personalized plans of care can best meet their unique needs.


Grand Rounds 


Our interactive Grand Rounds session will include engaging exercises and pragmatic case studies so participants can practice these progressive techniques and immediately begin embedding new micro skills for everyday use. 

Mastery of the fundamentals of personal style and motivational interviewing affords providers and patients with a roadmap to improving hearing well-being as a part of healthy aging.

Registration at Call (314) 276-7392 For questions and details.

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