EHIMA Report Shows Rebound in Global Hearing Aid Sales

FRANKFURT, GERMANY — After a noticeable drop of hearing aid sales in the year 2020,  global annual sales rebounded, in 2021. In the last year, the members of the European Hearing Instrument Manufacturers Association (EHIMA), who are the world’s largest and leading hearing instrument manufacturers, sold 18.79 million hearing aids in total.

Compared to the previous year, sales figures increased by a full 33 percent. This marks a  return to the growth path seen before 2020. 

“Last year’s growth shows the undiminished demand for high quality hearing solutions. Even when close contact in audiology shops was temporarily limited, due to the pandemic, product innovation continued and the dedication of all employees working for the EHIMA companies remained exceptionally high. Together with our committed customers, the hearing care professionals and audiologists, we were able to successfully manage the impact of the pandemic on the industry”

–EHIMA President, Eric Bernard

EuroTrak1, EHIMA’s multi-national survey series of people living with hearing loss, shows an  increased awareness of the benefits of timely hearing care in various countries. In the European  Union alone, around 22.6 million people live with untreated, disabling hearing loss, leading to  annual costs of 185 billion Euros.2

With hearing aids and hearing implants, EHIMA members offer high-quality and cost-effective solutions that help to reduce these risks, remain independent and  participate fully in society well into old age. 



2Source: Bridget Shield (2019): Hearing Loss – Numbers and Costs, hearing-loss-eu-costs-more-whole-eu-budget


The European Hearing Instrument Manufacturers Association (EHIMA)  

The European Hearing Instrument Manufacturers Association (EHIMA) represents the world’s  major hearing instrument manufacturers, offering smart hearing aid and implant solutions for  people living with hearing loss. Members of EHIMA develop, manufacture and market hearing instruments on a large scale in one or more countries in Europe as well as exporting their products  worldwide.  


Key Facts on Hearing Loss  

  • 1 in 10 of the total EU population states a hearing loss.*  
  • Only 1 in 3 of the hard of hearing people uses heaing instruments.*  Untreated hearing loss costs EU28 each year 185 billion €.**  
  • Hearing instruments help to reduce these costs.**  

Source: *EuroTrak; **Bridget Shield (2019): Hearing Loss – Numbers and Costs, Brunel University London; both available  at 


Source: EHIMA

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