hi HealthInnovations’ hearing test: Will it steer patients to or away from hearing professionals?

 By David H. Kirkwood MINNETONKA, MN—Hearing care providers have long believed that a recommendation from a primary-care physician (PCP) is one of the most compelling factors in motivating people to get help for their hearing loss. That’s why for years the Hearing Industries Association (HIA) marketed to GPs, family practitioners, and internal medicine physicians, urging…

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Institute of Medicine panel seeks ways to make hearing care more accessible and affordable

By David H. Kirkwood WASHINGTON, DC—As part of an ambitious, two-year study to identify ways to make hearing health care (HHC) for adults more accessible and affordable, a 13-member ad hoc committee of the Institute of Medicine (IOM) will hold a daylong open session on Monday, April 27. IOM, the health arm of the National…

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HHTM Exclusive: Findings from new MarkeTrak study show greater hearing aid use, satisfaction

    By David H. Kirkwood WASHINGTON, DC–The portion of Americans with self-reported hearing difficulty who own hearing aids has increased to 30.2% (from 24.8% in 2008), and the satisfaction rate with hearing aids has grown to 81% from 74%, according to the MarkeTrak 9 survey conducted last fall by Az Marketing Research with Online…

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BHI urges adults to get their hearing tested to protect their mental health

WASHINGTON, DC—Researchers have found that untreated hearing loss and the ensuing communication difficulties and social isolation are correlated with increased incidence of depression and other mental health issues. That’s why in observance of World Mental Health Day 2014, October 10, the Better Hearing Institute (BHI) is urging adults of all ages to get their hearing…

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