Bose to Exit Hearing Aid Market as Company Shutters Health Division
A Boston Globe report on May 3rd confirmed months of rumors circulating in the hearing industry – that the Bose hearing aid division was either closing or shifting its business strategy. According to the report, an independent review of the company’s business strategy indicated in February that the company “should no longer be selling hearing…
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Bose Launches Direct to Consumer Hearing Aids Nationwide
Bose announced this week that it is expanding availability of its SoundControl™ hearing aids across the United States. Until now, the devices had only been available to residents in a limited number of states: Massachusetts, Montana, North Carolina, South Carolina, and Texas. The devices will come with a 90-day, risk-free trial, dedicated product support, and…
Read MoreBose Unveils New SoundControl Hearing Aids
This week, Bose unveiled for the first time its new direct-to-consumer, SoundControl™ hearing aids. The devices come in the popular Receiver-In-Canal (RIC) form factor and are powered by a 312 battery. According to the company’s website, the new SoundControl™ hearing aids are intended for perceived mild to moderate hearing loss and are classified as FDA-cleared…
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HearX Group Raises $8.3M, Led by Bose Ventures, to Enhance Hearing Care Strategy
PRETORIA, SOUTH AFRICA — hearX Group, an impact-driven scale-up with a mission to increase access to hearing healthcare through smart digital solutions, has completed a multimillion-dollar funding round led by Bose Ventures, the United States venture capital group within Bose Corporation. Bose Ventures invested $3m in the round. HAVAÍC, which invests in and supports early-stage, high-growth African…
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Bose Announces Closure of Augmented Reality Program
FRAMINGHAM, MASSACHUSSETTS — Bose announced this week that it has decided to shut down its ambitious audio augmented reality platform, Bose AR. The technology platform had been announced to much fanfare at the South by Southwest (SXSW) conference in 2018, including a $50 million investment fund the company had set up specifically for companies to…
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Amazon Unveils Echo Buds, Wireless Earbuds Featuring Bose Noise Reduction Tech
SEATTLE, WASHINGTON — Confirming rumors, Amazon has announced today its first set of truly wireless earbuds: Echo Buds. The new buds will feature Bose noise reduction technology and work with the company’s popular Alexa voice assistant. The Echo Buds will cost $129 for a pair, with preorders beginning today. Amazon says that the new headphones…
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Bose Conducts Limited Launch of New Wireless Amplified Earphones
Twenty-sixteen is shaping up to be a remarkable year in the evolution of wireless audio technology, sometimes called hearables. Last January, Starkey Hearing Technology announced a strategic partnership with the hearable company, Bragi. During the year we saw a slew of wireless earphones enter the market, including one from Resound’s sister company, Jabra, the Here…
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