Starkey takes stand against “commoditization” of hearing aids via sales to big box stores

By David H. Kirkwood The controversy over Phonak’s decision to sell hearing aids through Costco heated up last week when Starkey Hearing Technologies told its customers that the decision by Phonak and its parent, Sonova, “does not align with Starkey Hearing Technologies’ values and principles.” In an April 10 e-mail addressed “Dear Valued Customers,” Brandon…

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ADA announces campaign to expand Medicare coverage of audiologic services

PHOENIX—The Academy of Doctors of Audiology (ADA) unveiled a new campaign last week during its annual meeting that will advocate for changes in the Social Security Act (SSA) to improve audiologic care for Medicare beneficiaries. Among its objectives is to finally achieve audiology’s unfulfilled goal of providing Medicare patients with direct access to audiologic treatment.…

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Registration opens for Hearing Innovation Expo 2014

MINNEAPOLIS—Response to this year’s Hearing Innovation Expo was so enthusiastic, said Starkey Hearing Technologies, that it will sponsor another one in January 2014. Starkey, the largest U.S.-based hearing aid manufacturer, opened registration last week for Hearing Innovation Expo 2014, which will take place January 15-19, 2014, at The Cosmopolitan of Las Vegas. The event will be…

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