cedra ear disease assessment

New Computer-based Screening Tool Helps Individuals Make Informed Decisions on Hearing Care

One formidable challenge associated with the rapidly aging baby-boomer population is accurately screening for (and referring to physicians) infrequent, but potentially catastrophic cases of ear disease from the highly prevalent condition of benign hearing loss. The challenge is particularly vexing because of the bottleneck that exists for older adults to undergo a hearing test or…

Read More
cbs otc hearing aid story

CBS Sunday Morning Turns Up the Volume on Hearing Aids

The evolving hearing aid industry was the subject of a nearly 10-minute in-depth feature on CBS Sunday Morning.  David Pogue, tech critic for Yahoo Finance, talked to several respected industry figures, including Starkey executives Bill Austin and Achin Bhowmik, about recent technological breakthroughs in hearing aids. A substantial portion of the television news magazine piece…

Read More
ftc settlement hearing amplifier msa 30x

Company Selling Hearing Amplifiers Settles with FTC Over Charges of Deceptive Advertising

WASHINGTON, D.C. — The US Federal Trade Commission (FTC) announced this week that it is settling charges against a group of Florida business entities, and its owner, over deceptive advertising claims for the MSA 30x sound amplifier device. The company had claimed in advertising that the device is “independently tested to help you hear up…

Read More
oticon focus on people awards

Oticon Opens Nominations for 20th Annual Focus on People Awards

SOMERSET, NEW JERSEY — Oticon Inc, announced this week a call for nominations for the 2018 Focus on People Awards. The awards, now in their 20th year, honor students, adults, and hearing loss advocates that demonstrate that “hearing loss doesn’t hinder one’s ability to make a difference in the world”.   “Over the past 20…

Read More
otc hearing aid insurance reimbursement

Government Reimbursement for OTC Hearing Devices Gaining Attention

Australian-based wireless earbud company, Nuheara, which recently announced product expansions and a unique partnership with the National Acoustics Laboratories and HEARing CRC, also made news last month when they reportedly petitioned the FDA to expedite the implementation of the Over-the Counter (OTC) Hearing Aid Act legislation, signed into law by President Trump in August 2017.…

Read More
walgreens hearing aids

UPDATE: Walgreen’s Hearing Re-emerges with Two Twin City Locations

In what appeared to be an unsuccessful “proof of concept” project  in 2015 between Walgreens and Sonova, a similar venture, this time involving Starkey, is underway inside two Walgreen’s locations in the Twin Cities. Similar to CVS, which has been opening hearing aid center locations throughout the US for more than a year, Walgreen’s appears…

Read More
hearing tracker hearing aid forum

Hearing Tracker Acquires Hearing Aid Forums

During the last week of August, Hearing Tracker, a leading resource for consumer information about hearing technology and related services, announced the acquisition of Hearing Aid Forums.  With over 190,000 posts and 10,000 registered users, Hearing Aid Forums is one of the largest consumer-oriented websites in the world. The new forum with several new technical…

Read More
senate over counter hearing aid act 2017 passes

US Senate Passes OTC Hearing Aid Legislation

WASHINGTON, DC — The US Senate passed the FDA Reauthorization Act today. The legislation, as reported previously, contains a provision that directs the FDA to develop a category of over-the-counter (OTC) hearing aids for adults with mild to moderate hearing loss. A House version of the bill was passed last month. The OTC provision of…

Read More
otc hearing aid logo

Consumer Technology Association Unveils New Logo for OTC Hearing Aids at HLAA Convention

SALT LAKE CITY, UTAH — The Consumer Technology Association (CTA) released a new logo for the potential new category of over-the-counter hearing aids for consumers with mild to moderate hearing loss.  CTA unveiled the new logo at the annual convention of the Hearing Loss Association of America (HLAA), held last week in Salt Lake City,…

Read More