HearingTracker Releases Revised Hearing Industry Map for 2021
AUSTIN, TEXAS – HearingTracker.com, America’s most-visited hearing aid shopping resource, today announced the release of its latest “Hearing Industry Map”. The 2021 Edition of the Map is the latest in a longstanding series of diagrams that illuminates the hidden connections between hearing aid manufacturers and their subsidiaries. The Hearing Industry Map has become a staple…
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The Eye of the Needle is Shrinking: Recent Studies Show Benefits of Advanced Beamformers
by Brian Taylor, AuD, Editor-At-Large For decades, directional microphones (also known as beamformers) have been recognized as the go-to solution for improving speech understanding in noise. Relying on the spatial separation of speech and background noise for optimal performance, extensive research supports their effectiveness in many noisy environments. These documented benefits, however, come with some…
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UK and Irish Hearing Aid Sales Hit Record High
The British Irish Hearing Instrument Manufacturers Association (BIHIMA) has released its Q2 2021 market data showing massive growth in the Irish and UK private hearing instrument markets. Ireland has now recovered all lost volumes in 2020 with a record 22,486 units sold in Q2 2021, up by 30% on Q1 2021 and an increase of over 77%…
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Bose Launches Direct to Consumer Hearing Aids Nationwide
Bose announced this week that it is expanding availability of its SoundControl™ hearing aids across the United States. Until now, the devices had only been available to residents in a limited number of states: Massachusetts, Montana, North Carolina, South Carolina, and Texas. The devices will come with a 90-day, risk-free trial, dedicated product support, and…
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Auditory Insight Shares 3 Strategies the Hearing Health Industry Can Borrow from Anti-Smoking Campaigns
NEW HAVEN, CONNECTICUT –– Auditory Insight, a leading consultancy for the hearing healthcare industry, analyzes successful anti-smoking campaigns for strategies to combat stigma against hearing aids, in a newly released Q3 Research Note. Download the full Q3 Research Note: Addressing Hearing Loss Stigma Within the OTC Context. With an expected FDA ruling creating a new…
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UK Hearing Aid Sales Drop During Lockdown in Q1 2021
Hearing instrument unit sales are down for the first quarter (Q1) of 2021 compared to the previous quarter, which is unsurprising due to the lockdown restrictions in the UK that ran throughout Spring this year and increased COVID-19 cases and hospitalizations at the start of the year. In total approx. 326k units were sold between…
Read MoreBose Unveils New SoundControl Hearing Aids
This week, Bose unveiled for the first time its new direct-to-consumer, SoundControl™ hearing aids. The devices come in the popular Receiver-In-Canal (RIC) form factor and are powered by a 312 battery. According to the company’s website, the new SoundControl™ hearing aids are intended for perceived mild to moderate hearing loss and are classified as FDA-cleared…
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Phonak Wins Two Red Dot Awards for Virto Black and Roger On
STAFA, SWITZERLAND – Phonak has announced that it has been honored with two international Red Dot Awards for excellence in product design for its Virto Black hearing aid and Roger On remote microphone. Virto Black, the first custom made, Bluetooth®-connected in-the-ear hearing aid shaped like a modern hearable, received the “Red Dot: Best of the…
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What are the Drivers of Hearing Aid Non-Use? Hint: It’s More than Cost
by Brian Taylor, AuD, Editor-At-Large That two-thirds of adults do not wear hearing aids, primarily due to high retail costs, is a well-worn industry trope. A recent paper in JAMA Otolaryngology by two Northwestern University researchers, entitled Barriers to Hearing Aid Adoption Run Deeper Than the Price Tag, sheds valuable light on other reasons for…
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Donald Schum Joins Whisper’s Leadership Team as Head of Audiology
SAN FRANCISCO, CALIFORNIA — Whisper announced today that Don Schum, Ph.D., will join Whisper’s leadership team as Head of Audiology after over 30 years in the hearing care industry. In this role, he will play a key role in driving Whisper’s clinical strategy with the Whisper Hearing System, a learning hearing aid that gets better…
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