Auditory Insight Shares 3 Strategies the Hearing Health Industry Can Borrow from Anti-Smoking Campaigns

NEW HAVEN, CONNECTICUT –– Auditory Insight, a leading consultancy for the hearing healthcare industry, analyzes successful anti-smoking campaigns for strategies to combat stigma against hearing aids, in a newly released Q3 Research Note.   Download the full Q3 Research Note: Addressing Hearing Loss Stigma Within the OTC Context.  With an expected FDA ruling creating a new…

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UK Hearing Aid Sales Drop During Lockdown in Q1 2021

Hearing instrument unit sales are down for the first quarter (Q1) of 2021 compared to the previous quarter, which is unsurprising due to the lockdown restrictions in the UK that ran throughout Spring this year and increased COVID-19 cases and hospitalizations at the start of the year. In total approx. 326k units were sold between…

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bose soundcontrol hearing aids

Bose Unveils New SoundControl Hearing Aids

This week, Bose unveiled for the first time its new direct-to-consumer, SoundControl™ hearing aids. The devices come in the popular Receiver-In-Canal (RIC) form factor and are powered by a 312 battery. According to the company’s website, the new SoundControl™ hearing aids are intended for perceived mild to moderate hearing loss and are classified as FDA-cleared…

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roger on virto black red dot

Phonak Wins Two Red Dot Awards for Virto Black and Roger On

STAFA, SWITZERLAND – Phonak has announced that it has been honored with two international Red Dot Awards for excellence in product design for its Virto Black hearing aid and Roger On remote microphone. Virto Black, the first custom made, Bluetooth®-connected in-the-ear hearing aid shaped like a modern hearable, received the “Red Dot: Best of the…

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What are the Drivers of Hearing Aid Non-Use? Hint: It’s More than Cost

by Brian Taylor, AuD, Editor-At-Large That two-thirds of adults do not wear hearing aids, primarily due to high retail costs, is a well-worn industry trope. A recent paper in JAMA Otolaryngology by two Northwestern University researchers, entitled Barriers to Hearing Aid Adoption Run Deeper Than the Price Tag, sheds valuable light on other reasons for…

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whisper hearing aid ai system

Donald Schum Joins Whisper’s Leadership Team as Head of Audiology

SAN FRANCISCO, CALIFORNIA — Whisper announced today that Don Schum, Ph.D., will join Whisper’s leadership team as Head of Audiology after over 30 years in the hearing care industry. In this role, he will play a key role in driving Whisper’s clinical strategy with the Whisper Hearing System, a learning hearing aid that gets better…

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signia active x earbud hearing aids

Hearing Aids Disguised as Earbuds: Signia Launches New Active X Instant-Fit Hearing Aids

PISCATAWAY, NEW JERSEY – Signia today announces the general availability of its latest paradigm-shifting hearing aid, Signia Active X, that “enhances human performance by delivering breakthrough signal processing technology for optimized hearing in noise”. With its convenient earbud form factor allows wearers to pop them in and out as needed for those with normal hearing…

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uhc virtual hearing aid delivery

UnitedHealthcare Hearing Launches Remote Hearing Care and Treatment Option

MINNETONKA, MINNESOTA – UnitedHealthcare Hearing has introduced a new virtual care option for people across the country and individuals enrolled in eligible UnitedHealthcare employer-sponsored and Medicare Advantage plans, helping “expand access to custom-programmed hearing aids and potentially reducing the need for in-person appointments for fittings or adjustments”. The capability, known as Right2You, builds on the…

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Phonak Partners With Non-Profits To Change Kids’ Lives Through Better Hearing With New Hearing Aids

Joseph Brisco from Hastings, MI, was recently fitted with premium Phonak Sky Marvel hearing aids at no cost to his family through HearStrong and Lemon(aids) 4 Hearing Aids partnership. In addition to providing hearing aids to the deserving boy, Phonak is also sponsoring the HearStrong Foundation so that children like Joseph can continue to receive…

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OticonNext Virtual Launch Event Company’s Biggest Ever for New Product

SOMERSET, NEW JERSEY – More than 5,000 hearing care professionals registered to join Oticon for the 2021 OticonNext “Discover More” Conference, the company’s biggest ever launch event for a new product. The live virtual knowledge-sharing experience introduced participants to Oticon More™, the world’s first hearing aid with an on-board deep neural network. Oticon President Gary Rosenblum…

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