Starkey takes stand against “commoditization” of hearing aids via sales to big box stores

By David H. Kirkwood The controversy over Phonak’s decision to sell hearing aids through Costco heated up last week when Starkey Hearing Technologies told its customers that the decision by Phonak and its parent, Sonova, “does not align with Starkey Hearing Technologies’ values and principles.” In an April 10 e-mail addressed “Dear Valued Customers,” Brandon…

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Ohio tries to curb online hearing aid sales

COLUMBUS, OH—Reacting to the growing prevalence of direct-to-consumer hearing aid sales, the Ohio House of Representatives is considering legislation that would ban the sale of hearing aids to any Ohio resident who has not received an in-person hearing evaluation at a location within the state. Introduced in March by Rep. Rex Damschroder (R-Fremont), House Bill…

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