HHTM Exclusive: Findings from new MarkeTrak study show greater hearing aid use, satisfaction

    By David H. Kirkwood WASHINGTON, DC–The portion of Americans with self-reported hearing difficulty who own hearing aids has increased to 30.2% (from 24.8% in 2008), and the satisfaction rate with hearing aids has grown to 81% from 74%, according to the MarkeTrak 9 survey conducted last fall by Az Marketing Research with Online…

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A rising IntriCon will provide hearing aids to the UK’s National Health Service

By David H. Kirkwood ARDEN HILLS, MN—Hearing care providers are familiar with the world’s “Big Six” hearing aid manufacturers, or at least their flagship brands. That’s only natural, as together Sonova, William Demant, GN Store Nord, Siemens, Starkey, and Widex account for over 90% of the devices sold in the U.S. and Western Europe. However,…

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New study finds that when hearing loss goes untreated, the cost is astronomical

By David H. Kirkwood LONDON–A report issued July 9 by the British Commission on Hearing Loss further confirms the enormous economic toll that untreated hearing loss takes on those with the condition–as well as the rest of society. It also explores why in the United Kingdom, where hearing aids are free, only 20% of the…

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Researchers develop a $50 headset to bring hearing help to children in the Third World

TRONDHEIM, NORWAY—Only a tiny percentage of people with hearing loss in the Third World have any hope of getting help for their condition. That has been true for as long as hearing aids have been around. However, there are more and more non-profit organizations seeking to develop new technologies to change that situation. Among them…

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360 million have disabling hearing loss, but WHO says it need not be that way

GENEVA, SWITZERLAND–More than 360 million people, about 5% of the world’s population, have disabling hearing loss, according to estimates released by WHO (the World Health Organization) just in time for International Ear Care Day on March 3. That number is more than the total population of the United States or of any other country except…

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Top ten ideas selected for promoting public awareness of hearing health

NAERUM, DENMARK–A mnemonic device featuring three wise monkeys, a campaign to make hairdressers more mindful of their clients’ hearing loss, and a “hearing loss” flavor of ice cream are among the ten finalists in the Ida Institute’s worldwide competition “Ideas, Speak up – Action and Awareness for Hearing Loss.” Since April 2012 when the Oticon…

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Ida asks: Is patient-centered care fact or fiction?

SKODSBORG, DENMARK—Patient-centered care is a popular concept these days, and certainly sounds like a good idea for any area of health care, including hearing care. However, the Ida Institute notes, during its various seminars and workshops and in conversations at professional meetings, audiologists have sometimes expressed skepticism about it. They wonder if patient-centered care is…

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Upcoming conference will take global perspective on hearing health

LOS ANGELES—Audiologists, otolaryngologists, audiologists, deaf educators, representatives of industry, and others who care about hearing will gather here September 8-9 for the second Conference of the Coalition for Global Hearing Health. Following up on last year’s conference, attendees will seek consensus on the best practices in global outreach. House Research Institute is hosting the event.…

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