A rising IntriCon will provide hearing aids to the UK’s National Health Service

By David H. Kirkwood ARDEN HILLS, MN—Hearing care providers are familiar with the world’s “Big Six” hearing aid manufacturers, or at least their flagship brands. That’s only natural, as together Sonova, William Demant, GN Store Nord, Siemens, Starkey, and Widex account for over 90% of the devices sold in the U.S. and Western Europe. However,…

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Ohio tries to curb online hearing aid sales

COLUMBUS, OH—Reacting to the growing prevalence of direct-to-consumer hearing aid sales, the Ohio House of Representatives is considering legislation that would ban the sale of hearing aids to any Ohio resident who has not received an in-person hearing evaluation at a location within the state. Introduced in March by Rep. Rex Damschroder (R-Fremont), House Bill…

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AAA kit helps audiologists make the case against direct-to-consumer hearing aid sales

By David H. Kirkwood For audiologists and other hearing healthcare providers, there’s been no more disturbing development in recent years than the explosion in the sale of hearing aids directly to consumer sales. When hard-of-hearing consumers buy hearing aids without the care of a trained professional, practitioners lose out on the revenues they would have…

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