Wells Fargo ad with two “mommies” adopting a deaf child creates lots of buzz

    By David H. Kirkwood SAN FRANCISCO—For decades, advertising, especially television and print campaigns aimed at a broad national audience, has been an accurate barometer of public attitudes in America toward various minority groups. In casting models and actors—or selecting “real people” to appear as themselves—for ads, agencies try to present people that the…

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Readers’ Choice 2014: Phonak and Costco team up

Dear Readers: During this holiday season, the editors at Hearing Health & Technology Matters (HHTM) are taking some time off. However, we are not leaving you without anything to read on our blog this week. Instead, we are publishing a special holiday edition filled with what we call our Readers’ Choices. HHTM has had more…

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A rising IntriCon will provide hearing aids to the UK’s National Health Service

By David H. Kirkwood ARDEN HILLS, MN—Hearing care providers are familiar with the world’s “Big Six” hearing aid manufacturers, or at least their flagship brands. That’s only natural, as together Sonova, William Demant, GN Store Nord, Siemens, Starkey, and Widex account for over 90% of the devices sold in the U.S. and Western Europe. However,…

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Soundhawk unveils its “smart listening system”; insists it’s not a hearing aid

CUPERTINO, CA—Soundhawk, a high-tech start-up company with an impressive pedigree, began taking advance orders last week on its web site for a $279 “smart listening system.” According to Soundhawk’s founder, Rodney Perkins, MD, an otologist at Stanford University School of Medicine and founder of the California Ear Institute, the new system “is the culmination of a…

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Audiologists from three nations ally to advance autonomous practices and patient outcomes

SYDNEY, AUSTRALIA; WELLINGTON, NEW ZEALAND; AND LEXINGTON, KY—Independent hearing healthcare providers are feeling more than a little beleaguered these days, and who can blame them? Consider the following: Every few days, it seems, yet another story is published extolling a new online or over-the-counter device that, for just a few hundred dollars, gives users as…

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Better hearing on the job drives higher productivity and profit, says BHI

WASHINGTON, DC–May is Better Hearing Month, a great time for hearing professionals to spread awareness in their communities of the importance of hearing one’s best. And, when it comes to accurate and useful information on hearing, how to protect it, and how to address hearing loss, there’s no better source than the Better Hearing Institute…

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