HHTM Exclusive: Findings from new MarkeTrak study show greater hearing aid use, satisfaction

    By David H. Kirkwood WASHINGTON, DC–The portion of Americans with self-reported hearing difficulty who own hearing aids has increased to 30.2% (from 24.8% in 2008), and the satisfaction rate with hearing aids has grown to 81% from 74%, according to the MarkeTrak 9 survey conducted last fall by Az Marketing Research with Online…

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New study finds that when hearing loss goes untreated, the cost is astronomical

By David H. Kirkwood LONDON–A report issued July 9 by the British Commission on Hearing Loss further confirms the enormous economic toll that untreated hearing loss takes on those with the condition–as well as the rest of society. It also explores why in the United Kingdom, where hearing aids are free, only 20% of the…

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Three best ideas to raise awareness of hearing loss are honored

ANAHEIM, CA–An international public art initiative, a “Three Wise Monkeys” campaign to encourage regular hearing health checks, and a pocket-sized electronic hearing testing device captured top honors in the Ida Institute’s competition, Ideas, Speak up – Action and Awareness for Hearing Loss. The winning entries were celebrated at a reception held here April 3 at…

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HIA announces major changes at BHI; Sergei Kochkin to leave

  By David H. Kirkwood WASHINGTON, DC—Citing “structural and programmatic changes for the Better Hearing Institute (BHI),” the Hearing Industries Association (HIA), which funds BHI, announced that Sergei Kochkin, BHI’s executive director since 2004, “will no longer be associated with the institute” effective November 1. In a press statement issued October 22, HIA said, “While…

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