Super Bowl inspires hearing awareness campaigns by Oticon and Starkey, among others

      GLENDALE, AZ—Ever since fall 2013 when Seattle Seahawks and Kansas City Chiefs fans began competing for the title of the National Football League’s noisiest rooters (Chiefs’ supporters set the record when they created a din reaching 142.2 dB in their home field), the hearing care community has seized upon the Super Bowl as a golden opportunity…

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Football and hearing issues came together for the Super Bowl

By David H. Kirkwood EAST RUTHERFORD, NJ—There were a lot of hearing angles to the 2014 Super Bowl, played last Sunday in New Jersey. For one thing, there was the Seattle Seahawks’ much heralded (and much criticized) “12th Man,” as the team’s incredibly noisy legion of fans came to be known. As noted by ASHA’s Joe…

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Super Bowl-bound player’s victory over hearing loss has made him a video star

SEATTLE—The National Football League conference championship games are a big deal for pretty much all American sports fans. However, people who share this blog’s interest in hearing and hearing health had two extra reasons to watch Sunday’s battle between the Seattle Seahawks and the San Francisco 49ers for the National Football Conference (NFC) crown. One…

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Foundation teams up with NFL players to shatter stigma attached to hearing loss

By David H. Kirkwood SYRACUSE, NY—The HearStrong Foundation was launched nationwide last week with an ambitious mission: to connect with and empower the 80% of those whose hearing loss has not been treated to take control of their hearing health. Ed Keller, president of the HearStrong Foundation, said its guiding principle is “Change the message, change…

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Thanks to Starkey mission, Super Bowl was super for Hoosiers with hearing loss

INDIANAPOLIS—The New York Giants weren’t the only big winners here during Super Bowl week. Also coming out on top were 235 hard-of-hearing children and adults from the Indianapolis area. That’s because they received the gift of hearing during the Starkey Hearing Foundation’s third annual Super Bowl Week Hearing Mission held February 3 at the city’s…

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