New hearing aid designs for those who believe, “If you’ve got ’em, flaunt ’em”

MUNICH, GERMANY/BOULDER, CO–Ever since wearable hearing aids were introduced 70 years or so ago, they have been marketed as “discreet,” the “smallest ever,” and, more recently, “invisible in the ear.” That’s because consumers don’t want others to know they’re wearing hearing aids—or so manufacturers and dispensers believe. Of course, that’s not true of everyone with…

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