Three PSAP Scenarios

Things in the hearing field are changing.  No matter what your opinion on these potential changes, consideration of all the issues and potential impacts would seem judicious.  The following three scenarios might provide some direction for consideration.   Scenario 1   A person with hearing loss goes on line and purchases two “mail order”, DIY,…

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PSAPs and Mercedes Benz

I hope the words in the title caught your eye sufficiently to entice you to read what follows.  Many people are like that.  Psych/Marketing 101. What might we learn from Mercedes Benz as the clinical world around us changes?  Or, more precisely, what’s the market for our services and what might influence future success?  (We…

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Ethics and Common Sense: The Dangers of “Private” Chatrooms

I had an interesting conversation the other day with an old friend about a Facebook chatroom that entertained only audiologists talking about things that they would not share in a public forum.  Things like peculiar or difficult patients, office problems, and other issues that, shall we say, are either inappropriate or just plain nasty.  My…

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New Rules: Disappearing Rules and Regulations, Part 4

The first three parts of this piece (one, two, three) discussed some issues that caused consternation in the past.  While repetitive for many audiologists, perhaps some readers have a little better understanding of how past regulatory confrontations have influenced Audiology.  In reviewing these issues, here are some personal conclusions. Lessons to consider: Lots of input…

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