In this age of transparency, someone is always looking over your shoulder

By Brian Taylor I was driving through my neighborhood the other day and noticed that several cameras had been installed on the stoplights near busy intersections. In addition to the new cameras, two new speed limit signs were equipped with flashing lights that are triggered when approaching vehicles exceed the 35 mph speed limit. There’s…

Read More

The “Era of Low-Hanging Fruit” is over

By Brian Taylor Not long ago it was possible for a hearing aid practice to thrive with a nominal investment in marketing. Through the late 1990s and well into the 2000s a practice could run a captivating promotional advertisement in the local newspaper or offer a “digital” consumer seminar with a technical expert and capture…

Read More

In a debate over audiology’s future, Metz warns against letting the profit-takers take over

Two weeks ago, Hearing Views published a post by Brian Taylor, AuD, entitled “Let’s make hearing aid dispensing less like Cuba and more like Singapore.” In it, Brian suggested some ideas for advancing and modernizing the profession of audiology, specifically the hearing aid aspect of the profession. When he read his friend and fellow audiologist’s…

Read More

Let’s make hearing aid dispensing less like Cuba and more like Singapore

By Brian Taylor The year 1959 was memorable for several reasons. After a bitter, protracted fight, Fidel Castro and his band of revolutionaries overthrew the corrupt regime of Fulgencio Batista. Nineteen-fifty-nine was also the year that the nation of Singapore was granted full internal self-government by the British. About that same time, audiologists began conducting…

Read More