Muddying the Waters: the Mixed Message Dilemma

By Angela Loavenbruck, Ed.D. Here’s the issue: for 90 to 95% of the individuals with sensorineural hearing loss seen by audiologists, the only treatment for the resulting communication difficulties is the use of some type of amplification system and acquiring the skills, competencies and knowledge to understand and manage the hearing loss in their daily…

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How’s the Water or What Sea Are We Swimming In?

Editor’s Note: In considering the problems audiologists face today because of commoditization, it’s important to look at the role that manufacturers play. I want to preface my remarks by saying that in the 40 some years I’ve been in private practice, I’ve had wonderful relationships with the manufacturers used in my practice. Good products, great…

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The Millennium – Crabby Audiologists Learning the Alphabet

By Angela Loavenbruck, EdD The start of the 21st century saw  the  American Academy of Audiology (AAA) maturing as an organization with clearer insight into the challenges ahead for audiology. Brad Stach, one of the founders of AAA and a past President, was quoted as saying that the original meeting of those 32 audiologists in 1988…

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frustrated_audiologist

Why Don’t Universities Teach Students to Sell Hearing Aids?

By Lolly Wigall I was reading a professional magazine this morning while I was drinking my coffee.  I have to admit that I generally do not read professional magazines.  I see all the research articles with the wonderful graphs and statistics and my eyes glaze over.  I may read the intro and the conclusion.  But,…

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