Mirror, Mirror: Who Is Audiology’s Greatest Enemy of All?

And Our Greatest Enemy Is…Facing Back at Us in the Mirror By Michael Collins, AuD I read the 4-week Perfect Storm Series, by Jerry Northern, that ran this past fall at Hearing Views, with great interest. Ultimately, Dr. Northern’s analysis into many of the ills that plague our profession today should resonate with most audiologists–especially those in private…

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The Crabby Audiologist – Who’s Teaching Who, and When?

By Angela Loavenbruck, Ed.D Ever since I agreed to join my illustrious colleagues writing for Hearing Views (a decision that coincided with a brief moment of insanity, given my hatred of writing deadlines), I’ve been thinking a lot about Lucy Van Pelt, my all-time favorite cartoon character. She was pretty crabby, and after 45 years of…

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Perfect Storm: Understanding Today’s Hearing Aid Buyer

Last week Dr. Northern weighed in on the viability of Audiology as a profession in the previous posts in the series. Today he looks at what Audiologists are facing right now{{1}}[[1]]Readers are also encouraged to read Tom Northey’s predictions of Audiology’s future.[[1]]and sets his sights on consumers who may, or may not, purchase hearing aids from Audiologists.…

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Perfect Storm: The Unraveling of Hearing Healthcare Delivery: Part II

Dr. Jerry Northern returns as guest contributor this week to review a number of converging factors that threaten the viability of Audiology as a profession. The factors emanate from the rapid transition of hearing aid distribution from a medical model toward the electronic commodity market, as he discussed last week. Specific solutions are in short supply,…

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