The Big Six and the Hearing Professional: Best Frenemies?

By Kevin Liebe, AuD It’s a rather complicated relationship that audiologists and other hearing professionals have with the hearing aid industry. Some may even call us frenemies. The term frenemy is used to refer to: either an enemy pretending to be a friend or someone who really is a friend, but is also a rival.…

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Phonak Move Has Audiology and Dispensing Community on Edge

If you’re a practicing audiologist or a hearing instrument specialist and haven’t heard the latest news that Phonak will begin distributing hearing aids through Costco beginning in April, then you’ve probably been living under a rock. In response to the latest announcement, Phonak says that Costco serves a different clientele from the average professional office…

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Seven ways hearing healthcare providers can fill those empty waiting rooms

By Brian Taylor Last week at Hearing Views, I talked about why so many audiologists and other hearing care providers look out from their offices and see empty waiting rooms. I also discussed some defense strategies that practitioners can deploy to protect our profession from disruptive innovations that threaten its future. This week, I’m suggesting…

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Let’s make hearing aid dispensing less like Cuba and more like Singapore

By Brian Taylor The year 1959 was memorable for several reasons. After a bitter, protracted fight, Fidel Castro and his band of revolutionaries overthrew the corrupt regime of Fulgencio Batista. Nineteen-fifty-nine was also the year that the nation of Singapore was granted full internal self-government by the British. About that same time, audiologists began conducting…

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