That Great PR Agency in the Sky…..

The Report… I finally forced myself to read the PCAST report on assistive hearing devices that was released last week.  Given how grumpy I was about the video summary of the study which I discussed in my last column, I knew it was going to be a difficult read – and I was right.  It’s hard…

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Exploring the Business of Hearing Healthcare Part 2

Editor’s Note: Today’s post is Part 2 of Geoffrey Cooling’s take on the Business of Hearing Healthcare. Products & Services List all the products and services your value proposition is built around. Which products and services do you offer that help your customer get either a functional, social, or emotional job done, or help him/her satisfy…

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