Don’t Waste Money on Facebook Ads For Your Audiology Practice
by Evan Knight It seems like every small business owner is interested in Facebook Ads in 2018. Perhaps you’ve heard about your colleagues trying them, a marketing agency has pitched them to you, or the collective hive mind (read: social media) has lodged them into your subconscious. Whatever the case may be, Facebook Ads…
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Business of Hearing Healthcare: Website Analytics– Understanding the Data
Editor’s Note: Today’s post is Part 2 of Geoff Cooling’s discussion of measuring your website’s performance. Tracking Prospects Google Analytics offers the power to track the views of people who can be reasonably defined as your prospects (i.e., potential patients/customers). That is the information you want and need to know. You can track this…
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Business of Hearing Healthcare: Measuring Your Website Performance– the Analytics That Count
By Geoff Cooling Your website should be an active part of your audiology marketing strategy. There is no argument, audiology websites can drive inquiries and turn prospects into sales. The very versatility of your main online channel gives you the opportunity to experiment and measure return from different elements–almost in real time. Data on how…
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Business of Hearing Healthcare: Setting Up The PPC Campaign
Editor’s Note: Today’s post is part two of Geoff Cooling’s PPC for Audiology Practices When you are designing an online ad, there are some elements you need to consider. They include what the advert is for, the keywords you want to target, the people you want to target and the advert copy you use to drive conversion. All…
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