Don’t Waste Money on Facebook Ads For Your Audiology Practice
by Evan Knight It seems like every small business owner is interested in Facebook Ads in 2018. Perhaps you’ve heard about your colleagues trying them, a marketing agency has pitched them to you, or the collective hive mind (read: social media) has lodged them into your subconscious. Whatever the case may be, Facebook Ads…
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Business of Hearing Healthcare: Website Analytics– Understanding the Data
Editor’s Note: Today’s post is Part 2 of Geoff Cooling’s discussion of measuring your website’s performance. Tracking Prospects Google Analytics offers the power to track the views of people who can be reasonably defined as your prospects (i.e., potential patients/customers). That is the information you want and need to know. You can track this…
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