Business of Hearing Healthcare: Pay Per Click Advertising For Audiology Practices

By Geoff Cooling I wholeheartedly believe that Pay Per Click advertising can help drive real leads and appointments for Audiology practices, delivering a strong Return On Investment (ROI) that you can measure. If done properly and aligned with a strong website and web presence it can deliver perhaps up to a 20% increase in appointments, over…

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The “Era of Low-Hanging Fruit” is over

By Brian Taylor Not long ago it was possible for a hearing aid practice to thrive with a nominal investment in marketing. Through the late 1990s and well into the 2000s a practice could run a captivating promotional advertisement in the local newspaper or offer a “digital” consumer seminar with a technical expert and capture…

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Readers, be warned: I’m going to invoke the dreaded “M word”

I’m pleased to introduce Sara Bloom, this week’s guest contributor to Hearing Views. Sara has been writing for me for almost my entire career in journalism. She was an award-winning feature writer and all-round news reporter for a community newspaper in the New York suburbs where I was editor and publisher. Later, she wrote dozens…

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truth about hearing aid industry

The hearing aid industry’s inconvenient truth: A wake-up call for the independent practitioner

In the following Hearing View, Joe Ficarra expresses some strong opinions that are likely to stimulate equally strong reactions, pro and con. We invite readers to submit your comments in response to Mr. Ficarra’s post. –David H. Kirkwood By Joe Ficarra We all read articles, newsletters, and e-mails regarding the onslaught of competition from UnitedHealthcare,…

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