Mirror, Mirror: Who Is Audiology’s Greatest Enemy of All?

And Our Greatest Enemy Is…Facing Back at Us in the Mirror By Michael Collins, AuD I read the 4-week Perfect Storm Series, by Jerry Northern, that ran this past fall at Hearing Views, with great interest. Ultimately, Dr. Northern’s analysis into many of the ills that plague our profession today should resonate with most audiologists–especially those in private…

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Perfect Storm: The Unraveling of Hearing Healthcare Delivery: Part II

Dr. Jerry Northern returns as guest contributor this week to review a number of converging factors that threaten the viability of Audiology as a profession. The factors emanate from the rapid transition of hearing aid distribution from a medical model toward the electronic commodity market, as he discussed last week. Specific solutions are in short supply,…

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Unleash the power of creative destruction in your practice

Brian Taylor’s advice to hearing care professionals on how to offer their patients services that cannot be provided by sophisticated machines or inexpensive labor overseas was published originally on the Hearing Economics blog on May 16. Holly Hosford-Dunn, the editor of Hearing Economics, and I agreed that we should bring his valuable ideas to the…

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