Perfect Storm: Understanding Today’s Hearing Aid Buyer

Last week Dr. Northern weighed in on the viability of Audiology as a profession in the previous posts in the series. Today he looks at what Audiologists are facing right now{{1}}[[1]]Readers are also encouraged to read Tom Northey’s predictions of Audiology’s future.[[1]]and sets his sights on consumers who may, or may not, purchase hearing aids from Audiologists.…

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What’s Stress Got to Do With it?

What Is Oxidative Stress? What is Nrf2 function? Can It Affect My Hearing & Balance? What Can I Do About It?   By Larry G. Martin, AuD   As a recently retired Doctor of Audiology who has worked in the hearing health care industry for nearly 30 years, I would never have guessed there would come a…

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Practice Tips: A Plan for Encouraging Patient Referrals

By Gyl A. Kasewurm, AuD Word of mouth marketing is one of the most effective ways to gain new patients. I recently did some research in my practice and found that referrals from existing patients account for 66% of my new business and yet those referrals cost only 10% when compared to bringing in a…

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The Big Six and the Hearing Professional: Best Frenemies?

By Kevin Liebe, AuD It’s a rather complicated relationship that audiologists and other hearing professionals have with the hearing aid industry. Some may even call us frenemies. The term frenemy is used to refer to: either an enemy pretending to be a friend or someone who really is a friend, but is also a rival.…

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