Perfect Storm: Understanding Today’s Hearing Aid Buyer

Last week Dr. Northern weighed in on the viability of Audiology as a profession in the previous posts in the series. Today he looks at what Audiologists are facing right now{{1}}[[1]]Readers are also encouraged to read Tom Northey’s predictions of Audiology’s future.[[1]]and sets his sights on consumers who may, or may not, purchase hearing aids from Audiologists.…

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Unbundling Service Delivery: Start with the Customer’s Viewpoint

By Brian Taylor, AuD If you’ve been keeping up with the professional listservs over the past year or so, you’ve probably heard the chatter about unbundling or itemizing various audiological services. There are many valid economic arguments for unbundling service from the selection and fitting of the device, and it’s ultimately the decision of the…

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