Is Hearing Healthcare Essential?

by Brandon Sawalich

Helen Keller famously said, “Blindness cuts us off from things, but deafness cuts us off from people.”

Throughout the COVID-19 pandemic I have heard the question, “Are hearing aids essential?” When posing this question, I suggest taking out the word “aid” and asking it again. “Is hearing essential?” 

For those with hearing loss, it can be difficult to stay engaged, perform their job or be there for their family and friends. They are present but separated by an invisible barrier. People need to be connected to their loved ones and to their community.  

We already knew hearing loss causes loneliness. Now, add these trying times and the fear that comes from not being able to hear a news broadcast or participate in a family discussion about important topics. Fortunately, hearing healthcare professionals have the unique ability to reassure patients in an uncertain time. All through better hearing.


Staying Connected


During a crisis, it’s more important than ever that people stay connected. Hearing healthcare professionals know this is not as simple as buying a cheap device online. That misses the most important part of the process: the expertise and care of the hearing healthcare professional. 

Right now, current hearing aid wearers need repairs, or they need their hearing professional or audiologist’s help to get them back online. There are also individuals realizing the importance of better hearing during this difficult time and who want to be fit with their first hearing aid. But how do we address these urgent demands safely?

Hearing healthcare professionals must adapt to a world with COVID-19. They must begin to provide care in a different, but responsible, way. Patients need to know they are in a safe space and that the hearing professional is there to help them. 

Showcase updated safety and cleanliness practices; limit the number of people in your office and use personal protective equipment. Continue to practice social distancing, and use common sense. Your patients need to know that their safety is your number one concern.

For weeks, businesses have been quiet while people stay home and wait to see what’s next, but hearing loss won’t go away, and neither will the patients who need help. Hearing healthcare professionals must responsibly adjust to the current circumstances while continuing to lead with their hearts and caring for patients. It’s important that people with hearing loss have someone to go to for help.

In these unprecedented times when everyone is debating what is and isn’t essential, I say this: You, the hearing professionals, have always been essential, and you always will be essential. What you provide is needed now more than ever. You are the gateway to peace of mind and connection for so many people. Show that you care, and help those who need help. Hearing health is a necessity, and better hearing can never be compromised.



brandon sawalichBrandon Sawalich is President of Starkey Hearing Technologies. In 2017, Brandon Sawalich was named President, a culmination of a life’s passion for helping the world hear. Brandon leads a global team of more than 6,000 employees, with 26+ facilities worldwide. He drives the strategic direction of Starkey Hearing Technologies and works closely with the Executive Team and other leaders throughout the organization to support the company’s values and goals. As President, he is focused on forward-thinking leadership and is committed to continuing to innovate the science, design and production of hearing aid technologies, while providing consumers the best quality products at affordable prices. Under Brandon’s leadership, Starkey Hearing Technologies has incorporated integrated sensors, artificial intelligence and Healthable technology into the company’s hearing health products, and he continues to seek out opportunities to bring cutting-edge products and solutions to market.

About HHTM

HHTM's mission is to bridge the knowledge gaps in treating hearing loss by providing timely information and lively insights to anyone who cares about hearing loss. Our contributors and readers are drawn from many sectors of the hearing field, including practitioners, researchers, manufacturers, educators, and, importantly, consumers with hearing loss and those who love them.

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