costco hearing aid wall

MR. COSTCO, TEAR DOWN THAT WALL!

by Mike Metz, PhD   Consider the success of the “Big Box” sales of hearing aids. Costco alone has become the second largest dispensing entity of hearing instruments in the US, and just lowered the cost of their premium Kirkland 7.0 instruments.  What do you suppose is their return-for-credit rate?  No matter which of the…

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are you ready

The Boomers are Coming! Yeah, So What. (Part 1)

By Steve Eagon, MA Given the work I do, I frequently interact with and train hearing professionals on a variety of practice management issues. A hot topic among many these days is the changing consumer dynamic over the past 5-10 years. When I ask professionals what they notice about today’s mature consumer, it usually centers around a…

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Auditory Fatigue: Why HoHs Fade Fast

By Chelle Wyatt   At a recent meeting of my local chapter of the Hearing Loss Association of America (HLAA), Susan Naidu, an audiologist at the University of Utah, spoke about auditory fatigue, also called listener fatigue or cognitive energy fatigue. According to Susan, this “real condition is not discussed or researched enough.” It isn’t…

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