Retail Pricing Strategies, Part 2: Finding the Right “Magic Formula”

In part 1, I discussed my recollections as to how our industry has developed its retail pricing strategies, and how we responded to changes within the industry itself. Progress requires change, and we needed to make changes that would enable us to keep our retail prices  competitive and still be able to pay our bills. …

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Retail Pricing Strategies for Hearing Aids, Part 1

I’ve always been a bit of a salesman, as well as a computer geek. For me, they went hand-in-hand, one benefiting the other. I purchased my first computer at age 9 by selling stationery door-to-door, raising enough money to purchase a Commodore VIC 20. The 20 stood for 20k of memory, if you can imagine…

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Private Practice: Two words that mean a lot more than you think, and carry a lot of weight

Today is a Big Day for this section.  We’re welcoming the first post by the new co-editor of Hear in Private Practice:  Scot Frink, MS.  Thank you, Scot, and welcome to The Blogs @ Hearing Health Matters!   Audiology began decades ago with a primary focus on treating our veterans returning from World War II.…

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