Mistakes are inevitable, but don’t let them sink your business
If you want to be successful in a hearing care business, you need enough money to survive your mistakes. All of us make mistakes, some bigger than others. A few weeks ago, I told you about how I lost a lot of money to an embezzler on my staff. But, sad to say, that is…
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Heed Your Professional Instinct
We spend years in school to earn a professional degree. We study long hours. We read trade journals. We attend continuing education classes. All of these forms of learning are critically important. But, they may not be our greatest professional asset. Instinct, that feeling we have in our gut, may be our greatest asset. Intuition guides us…
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Winning the War Against Hearing Loss, part 8: Enabling the Almost Deaf to Hear
The articles in this continuing series are all about miracles. Previously, I told you about Kim, David, Dr. Judy, Sam, and Michael & Ann. Our story today is about Sandy, a design engineer who works for a large manufacturing company. She has no functional hearing in her left ear and a profound hearing loss in…
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Winning the War Against Hearing Loss, part 7: The Cosmetic Battle
So far in this series, I have discussed Kim, David, Dr. Judy, and Sam. Improvements in hearing aid technology and the skill of their audiologist have helped each of these patients become more productive people. Today we take a look at the miniaturization of electronics and the impact of cosmetic concerns on the field of…
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Winning the War Against Hearing Loss, part 6: Mega-power without feedback
So far in this series I’ve discussed Kim, David, and Dr. Judy. Improvements in hearing aid technology and the skill of the audiologist have made it possible for each of these people to continue working despite deteriorating hearing that was pushing them to find another career. Today I introduce Sam, a machinist, who has very…
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Winning the War Against Hearing Loss, Part 5: Frequency Compression and Dead Zones
The 10 articles in this continuing series entitled “Winning the War Against Hearing Loss” discuss miracles of modern audiology. So far, I have discussed Kim, whose hearing aids enabled her to go back to work in the high-level noise of a bar, and David, a real estate broker, who has overcome his problems using a…
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