Online tools that drive revenue

By Henrik Nielsen, M.Sc. Potential patients are, in increasing numbers, using online resources to research various services including hearing healthcare. What about the older population mostly served by hearing healthcare providers? Studies demonstrate that adaptation to the internet for the 65 years and older age group has grown at a rapid pace. Data from the…

Read More
audiologist guide disruption

An Audiologist’s Guide to Responding to Professional Threats

by Kim Cavitt, AuD Many audiology practice owners are concerned about the future.  The perceived threats to private practice, such as third-party administrators/provider networks, over the counter/direct to consumer hearing aids, big box retailers, and insurance policies and reimbursement appear to paralyze many and instill anger in others.   There are opportunities that can emerge from…

Read More