special audiology hearing aid

What Makes You Think You Are Special?

Editor’s Note: OK, put on your seat belts and prepare for disruption, or at least one professional’s view of such.    By Geoffrey Cooling I read a recent commentary at the Hearing Review a few weeks ago and frankly it made me giggle a bit. In fact, it made me giggle a lot. In essence, it said that…

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branding audiology

Setting The Terms of Reference For The Brand of Hearing Healthcare, Part 2

Editor’s Note: Today’s post from Geoff Cooling is Part 2 on the Brand of Hearing Healthcare.    Collaboration Across the Profession   In order to change the brand of hearing healthcare, we as a profession internationally need to collaborate. This is something that needs to be done through professional organisations across the world. I have chosen the term…

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Setting The Terms of Reference For The Brand of Hearing Healthcare

By Geoff Cooling   We discuss brand a lot at our company because understanding the brand of our customers is an imperative for what we do. We know that the brand we represent on any online marketing we undertake has to be exactly the same as the brand feels when a prospect enters the practice and…

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driving change

Business of Hearing Healthcare: Driving Change in Your Practice Offering

Editor’s Note: Today’s post from Geoff Cooling is Part 2 on how to establish yourself as an authority.    In the last article I spoke about the possible impact on our profession of advancements in hearable technology and the widespread acceptance of those devices in mainstream culture. I was perhaps a bit dour in my…

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establish authority

Business of Hearing Healthcare: Establishing Yourself as the Authority

By Geoff Cooling It seems that on a regular basis something happens that gives the field of Audiology pause for thought. In recent times it has been confirmed that heavyweight Samsung will soon enter into our industry. This has been known for some time, but the point of entry was up for debate, but now…

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