Setting The Terms of Reference For The Brand of Hearing Healthcare

By Geoff Cooling   We discuss brand a lot at our company because understanding the brand of our customers is an imperative for what we do. We know that the brand we represent on any online marketing we undertake has to be exactly the same as the brand feels when a prospect enters the practice and…

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2016: Will it be the Year of the Disruption? Gosh, I Hope So.

By Kim Cavitt, AuD So, did my provocative title get you to keep reading?  Please say yes because it is important for readers to learn more about the disruptive forces at play in our industry. Unlike many contributors before me, I see the audiology and hearing aid industry differently.  I do not fear the disruption.…

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Winning the War Against Hearing Loss, part 7: The Cosmetic Battle

So far in this series, I have discussed Kim, David, Dr. Judy, and Sam. Improvements in hearing aid technology and the skill of their audiologist have helped each of these patients become more productive people. Today we take a look at the miniaturization of electronics and the impact of cosmetic concerns on the field of…

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Boundary Areas Between PSAPs and Hearing Aids, Part 1

This is first in the Device Disruptions series edited by Richard Einhorn. Editor’s Note:  In the 70’s, Mead Killion, PhD, ScD (hon), urged high sound quality for hearing aids when hardly anyone else cared, let alone understood, its crucial importance. He is the inventor of the legendary K-Amp, the Digi-K, the QuickSin, some of the…

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