Setting The Terms of Reference For The Brand of Hearing Healthcare

By Geoff Cooling   We discuss brand a lot at our company because understanding the brand of our customers is an imperative for what we do. We know that the brand we represent on any online marketing we undertake has to be exactly the same as the brand feels when a prospect enters the practice and…

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The Service Component: Should We Really Embrace Industry Disruption?

By Harvey Abrams, PhD In Kim Cavitt’s recent post, she argues that the disruptive forces facing our industry and profession can have the potential to positively impact accessibility to and affordability of hearing healthcare. I hope she’s right. When most of us think about disruptive forces these days, our minds understandably turn to products, specifically…

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Business of Hearing Healthcare: Establishing Yourself as the Authority

By Geoff Cooling It seems that on a regular basis something happens that gives the field of Audiology pause for thought. In recent times it has been confirmed that heavyweight Samsung will soon enter into our industry. This has been known for some time, but the point of entry was up for debate, but now…

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2016: Will it be the Year of the Disruption? Gosh, I Hope So.

By Kim Cavitt, AuD So, did my provocative title get you to keep reading?  Please say yes because it is important for readers to learn more about the disruptive forces at play in our industry. Unlike many contributors before me, I see the audiology and hearing aid industry differently.  I do not fear the disruption.…

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The PCAST Report and How it Could Harm Patients — Part 3

Editor’s Note: Today’s post concludes the discussion by Virginia Ramachandran, AuD, PhD, and Brad Stach, PhD, on why they believe the recommendations of the PCAST report could actually harm, rather than help, hearing impaired patients.   PCAST Myth 6: Providing Over-The-Counter Access Will Be Safe for Consumers   The report recommendations were provided for those consumers with “age-related, progressive,…

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The PCAST Report and How it Could Harm Patients — Part 2

Editor’s Note: Today’s post continues a discussion by Virginia Ramachandran, AuD, PhD, and Brad Stach, PhD, offering their view on how the recommendations of the PCAST report could actually harm, rather than help, hearing impaired patients. Consumer Access to Hearing Aids   In 2009, Dr. Christine Cassel, the co-chair of the PCAST Hearing Technologies, co-authored an article in…

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