signia aspire 3 program

Signia to Introduce Aspire 3.0 Loyalty Program to Hearing Care Professionals

PISCATAWAY, NEW JERSEY – Signia today announced it will preview Signia Aspire 3.0, the most significant update to its industry-leading loyalty benefits program, designed to help hearing care professionals (HCPs) meet their business goals regardless of practice size. Signia will present Aspire 3.0 to the HCP community at a special online event being held Oct.…

Read More

Your Practice Can Now Sell Accessories and Other Products on Google for Free

Hundreds of millions of people visit Google every day for their shopping needs, making the Google Shopping tab an excellent place for businesses to list their items. The Google Shopping tab previously consisted of only paid listings. But now Google is making a significant change to its Google Shopping platform by allowing any owner of…

Read More

Is Hearing Healthcare Essential?

by Brandon Sawalich Helen Keller famously said, “Blindness cuts us off from things, but deafness cuts us off from people.” Throughout the COVID-19 pandemic I have heard the question, “Are hearing aids essential?” When posing this question, I suggest taking out the word “aid” and asking it again. “Is hearing essential?”  For those with hearing…

Read More
oticon next conference

OticonNext Conference Explored New Technology & Strategies with More than 800 Hearing Professionals

The 2019 OticonNext Conference recently introduced more than 800 US hearing care professionals to new technology and learning aimed to “expand the boundaries of hearing healthcare today and create almost limitless possibilities for hearing healthcare in the future”. The two-day knowledge-sharing conference offered learning tracks with dedicated expert presentations and workshops focused on the challenges…

Read More
audiologist shake hands

Will Another Year of Disruption Lead to Unity Among Hearing Professionals? Not Likely, But it Should!

By Michael Collins, AuD   My fellow hearing professionals, disruption is at our doorstep. I doubt that most of you would have thought just a few short years ago that our industry would be turned on its head in such a short amount of time by the likes of the National Academy of Sciences (NAS),…

Read More

Why Advocates Like Me Welcome the New Hearing Aid Ruling

by Katherine Bouton   People with hearing loss got a bit of a break last week when the US Food and Drug Administration announced that it is considering creating a new category of over-the-counter hearing aids. The aim, it said, would be to encourage “new, innovative, lower-cost products to millions of consumers.” Thirty million Americans…

Read More