Is the Price Really Right?
by Kim Cavitt, AuD Audiologists, irrespective of their practice settings, appear to know very little about the foundational aspects of their businesses. Many businesses, especially private practices, were started with a dream and a prayer and without a business plan and, as a result, little to no thought to “what do I need to bring…
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Dr. Gyl’s Secret to Success in Private Practice
by Gyl Kasewurm, AuD I’ve been asked many times what is the Secret to Success. One thing I am sure of is “There is No Secret”! It’s just hard work, setting goals and consistently trying to meet them. However, monitoring key elements of success will help make sure a business stays on track. Here…
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The Era of Low Hanging Fruit Is Over: Finding Long-term Practice Success in Spades Requires a Willingness to Adapt New Ideas
by Brian Taylor, AuD Not long ago it was possible for a hearing care practice to thrive with a nominal investment in marketing. Through the first 20 years of the digital era, roughly 1995 to 2015, a practice could run a catchy promotional advertisement in the local newspaper or offer a “digital hearing aid” consumer…
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Myths and Realities of Audiology Independent Private Practice
by Robert M. Traynor, Ed.D As clinicians move about the clinic working for another practice as an employee, they make observations. As time goes on, envy often sets in as the practice owner seems to be his or her own boss able to manage their own schedule. The practice owner seems to have more than…
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Setting The Terms of Reference For The Brand of Hearing Healthcare, Part 2
Editor’s Note: Today’s post from Geoff Cooling is Part 2 on the Brand of Hearing Healthcare. Collaboration Across the Profession In order to change the brand of hearing healthcare, we as a profession internationally need to collaborate. This is something that needs to be done through professional organisations across the world. I have chosen the term…
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Winning the War against Hearing Loss, part 4: Hearing Well with a Cell Phone
By: Bob Martin, AuD Miracles happen in our field. Last time I discussed Kim who, thanks to her hearing aids, was able to work in a noisy bar and save her family’s home. This week, I want you to meet David, a real estate agent with severe hearing loss. In the past he could not…
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