branding audiology

Setting The Terms of Reference For The Brand of Hearing Healthcare, Part 2

Editor’s Note: Today’s post from Geoff Cooling is Part 2 on the Brand of Hearing Healthcare.    Collaboration Across the Profession   In order to change the brand of hearing healthcare, we as a profession internationally need to collaborate. This is something that needs to be done through professional organisations across the world. I have chosen the term…

Read More

Winning the War against Hearing Loss, part 4: Hearing Well with a Cell Phone

By: Bob Martin, AuD Miracles happen in our field. Last time I discussed Kim who, thanks to her hearing aids, was able to work in a noisy bar and save her family’s home. This week, I want you to meet David, a real estate agent with severe hearing loss. In the past he could not…

Read More

What I Learned from Popeye’s Chicken

One of the groups I belong to is the Women Presidents’ Organization (WPO). This group held its 18th annual conference in Phoenix at the end of April. It was very inspirational, as WPO conferences often are. Among the keynote speakers were Cheryl Bachelder, CEO of Popeye’s Chicken; Reshma Sujani, developer of “Girls Who Code”; and…

Read More

Small changes to go “Green”

I started to think on Earth Day about what we do for sustainability in our offices. Part of this comes from reading a friend’s book, “Your Mother Called (Mother Earth)…You’d better call her back!” Gina Murphy-Darling is known as “Mrs. Green” here in Tucson and around the country. She has an Internet-based radio show every…

Read More

Embezzlement in the Office: It Can Happen to You

This following story is true, and it happened to me. It has now been more than a year since this sad episode occurred, and I would like to say I have recovered. But if truth be told, this case has changed my life forever. Some wounds go very deep. Sarah and I worked together for…

Read More