How to Rank for “Near Me” Google Searches
A recent study found that 82% of smartphone shoppers make “near me” searches (source). “Near me” suggests that the user is looking for a place or product in their area, and they usually want to act sooner than later. Getting your business in front of these searches lets you strike while the iron is hot…
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Improve Your Practice’s Google Advertising Reach with Responsive Search Ads
I don’t need to tell you that Google is the most popular search engine in the world. It receives 3.5 billion search queries per day. Google is a tool that people worldwide use to pose questions that are answered with a combination of paid advertisements and organic ads. Many small businesses score quality leads using…
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Marketing Your Practice Online: Avoid These Big Landing Page Mistakes
A landing page is any page you send your users to as part of a marketing or advertising campaign. This is the first page on which they land. If you’re searching for new hearing aid patients, you can send them to a landing page where, for example, they can fill in their details, or get…
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Key Elements of a Successful Google Ads Campaign for Your Practice
There are over 246 million unique visitors and 3.5 billion daily interactions on Google every day. And with an estimated 700 percent return on investment, Google Ads is a great place to start if you’re considering investing some money on ads to reach your target audience. Google Ads has been very successful, thanks in large…
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Your Practice Can Now Sell Accessories and Other Products on Google for Free
Hundreds of millions of people visit Google every day for their shopping needs, making the Google Shopping tab an excellent place for businesses to list their items. The Google Shopping tab previously consisted of only paid listings. But now Google is making a significant change to its Google Shopping platform by allowing any owner of…
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Google Makes Changes to “Call Only” Ads That Could Benefit Your Practice
Google receives 246 million unique users and 3.5 billion interactions daily. It’s paid ad service ‘Google Ads’ has an estimated return on investment of 700 percent, making it one of the best places for your hearing practice to run ads. There are plenty of different ad styles to choose from, but the one we’re interested…
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