Google Rolls Out Promising New Ads Features
Google is known for being the primary channel for many online advertisers. For that reason, it has made some significant changes to its AdWords program to unveil new features. The phone number of the business is prominently displayed in the ad. Traditional Google ads are designed to encourage people to click on a link which…
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Bring in New Clients to Your Clinic with PPC Advertising
There are so many digital marketing terms thrown around nowadays that it is easy to get confused. Today we’re talking about pay-per-click marketing, or PPC, and how it can help you entice new clients through the doors of your hearing practice. What is PPC? When someone types a phrase into a search engine and…
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Why Most Hearing Health Practices Fail at SEO
Creating a sustainable hearing health practice is not easy. More than relying on regular customers, you need a steady flow of new leads every month in order to be sure you can be successful. No practice would say no to more customers coming through their doors, and that’s exactly what is more likely to happen…
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Why Your Clinic’s Local Listing Accuracy Matters
You might not realize this, but you have a home-field advantage over your larger national competitors. Search engine algorithms tend to favor local results over national results, which is ideal for local businesses like yours. It allows you to focus in on the potential hearing aid customers in your specific area. This is why it’s…
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How to Boost Your Clinic’s Online Presence with SEO
An online presence is your ‘footprint’ in the online world, influencing the perceptions people have of your hearing practice. It is the sum total of your website, social media profiles, and all the other pages that show up when your company or name is searched for on the internet. When properly configured, your brand awareness will…
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Online Lead Generation for Your Clinic and Why It Matters
For many small business owners, it may seem enough to have a website and wait for people to show up. Indeed, having a well-designed and accessible website is an important part of lead generation online, but it is not the only thing required. Your website is just one element of a bigger picture, which also…
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