• HHTM
  • HHTM eBOOKS
  • PRIVACY
Hear In Private Practice

Hear In Private Practice

Audiology Practice Management

  • HHTM Home
  • Innovator Awards
  • Hear In Private Practice
  • Sections
    • The Audiology Condition
    • Better Hearing Consumer
    • Dizziness Depot
    • Find Hearing
    • Hear In Private Practice
    • Hear The Music
    • Hearing Aid Reviews
    • Hearing And Kids
    • Hearing Economics
    • Hearing International
    • Hearing News Watch
    • Hearing Technologies
    • Innovations In Hearing
  • Pathways
  • The Journal
  • Contacts
    • Contact HHTM
    • Ad Rates
    • Media Kit
    • Republication Guidelines
    • Terms of Service

Category: Marketing

What We Unlearned in 2020 and Tools to Help You Succeed in 2021

February 9, 2021HHTM Leave a comment Marketing

by Joe Lugara, CEO of Audiology Plus 2020; the year that will live in infamy; the year that no one expected. 2020 taught us so many lessons, including how to create goals for the future. You may just be hoping things can return to “business as usual” but as time passes, the things we were…

Read More
2021-02-09

What Should Your Practice Post on Social Media?

January 4, 2021HHTM Leave a comment Marketing / private practice

One of the best ways for you to communicate with your audience is through social media. These platforms allow you to share content with and interact with your current and potential hearing aid customers.  You may assume that social media is just for online selling firms, but nothing could be further from the truth! To…

Read More
2021-01-04

How to Rank for “Near Me” Google Searches

November 17, 2020HHTM Leave a comment Marketing

A recent study found that 82% of smartphone shoppers make “near me” searches (source). “Near me” suggests that the user is looking for a place or product in their area, and they usually want to act sooner than later. Getting your business in front of these searches lets you strike while the iron is hot…

Read More
2020-11-17

Improve Your Practice’s Google Advertising Reach with Responsive Search Ads

September 6, 2020HHTM Leave a comment Marketing / private practice

I don’t need to tell you that Google is the most popular search engine in the world. It receives 3.5 billion search queries per day. Google is a tool that people worldwide use to pose questions that are answered with a combination of paid advertisements and organic ads. Many small businesses score quality leads using…

Read More
2020-09-06

Marketing Your Practice Online: Avoid These Big Landing Page Mistakes

August 22, 2020HHTM Leave a comment Marketing / private practice

A landing page is any page you send your users to as part of a marketing or advertising campaign. This is the first page on which they land. If you’re searching for new hearing aid patients, you can send them to a landing page where, for example, they can fill in their details, or get…

Read More
2020-08-22

Key Elements of a Successful Google Ads Campaign for Your Practice

June 29, 2020June 29, 2020HHTM Leave a comment Marketing / private practice

There are over 246 million unique visitors and 3.5 billion daily interactions on Google every day. And with an estimated 700 percent return on investment, Google Ads is a great place to start if you’re considering investing some money on ads to reach your target audience. Google Ads has been very successful, thanks in large…

Read More
2020-06-29

Posts navigation

NEW! PRACTICE ESSENTIALS

Essential reading for anyone in private practice. Signup today for this must-read monthly email newsletter.
Essentials Newsletter Signup

LATEST POSTS

  • Do You Have the Right Equipment for These ABR and VEMP Tests?
    3 weeks ago Do You Have the Right Equipment for…
  • What We Unlearned in 2020 and Tools to Help You Succeed in 2021
    3 weeks ago What We Unlearned in 2020 and Tools…
  • Is it Time to Review Your Clinic’s Digital Presence?
    1 month ago Is it Time to Review Your Clinic’s…

HHTM eBOOKS AT SHOPIFY

HHTM’s latest eBook by Brian Taylor, AuD. Interpersonal Audiology. A concise guide to the functional communication assessment. Buy and download your eBook now at Shopify.

SITE

HHTM Home
About HHTM
Republication Guidelines
Terms of Service
Contact Us

ARCHIVED BLOGS

  • Have You Heard?
  • Hearing Views
  • Wayne’s World

JOIN US!

PRACTICE ESSENTIALS MONTHLY NEWSLETTER

Essentials Newsletter Signup

PROFESSIONAL RESOURCES

Hearing Review
Canadian Audiologist
ENT & Audiology News

ADVERTISEMENT

CONSUMER RESOURCES

Hearing Loss Association of America
Canadian Hard of Hearing Association
Hearing Foundation of Canada
Alexander Graham Bell Association
American Academy of Audiology
Academy of Doctors of Audiology
American Hearing-Speech Language Association
Copyright © HHTM, 2020. All rights reserved. Please review the TERMS OF SERVICE for using this website. The information at HearingHealthMatters.org (HHTM) is not intended to replace the services of a trained legal or health professional. No one associated with HHTM is engaged in rendering legal, psychological, health or other professional services. The editors and contributors specifically disclaim any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the contents of this Web site.