What We Unlearned in 2020 and Tools to Help You Succeed in 2021
by Joe Lugara, CEO of Audiology Plus 2020; the year that will live in infamy; the year that no one expected. 2020 taught us so many lessons, including how to create goals for the future. You may just be hoping things can return to “business as usual” but as time passes, the things we were…
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What Should Your Practice Post on Social Media?
One of the best ways for you to communicate with your audience is through social media. These platforms allow you to share content with and interact with your current and potential hearing aid customers. You may assume that social media is just for online selling firms, but nothing could be further from the truth! To…
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How to Rank for “Near Me” Google Searches
A recent study found that 82% of smartphone shoppers make “near me” searches (source). “Near me” suggests that the user is looking for a place or product in their area, and they usually want to act sooner than later. Getting your business in front of these searches lets you strike while the iron is hot…
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Improve Your Practice’s Google Advertising Reach with Responsive Search Ads
I don’t need to tell you that Google is the most popular search engine in the world. It receives 3.5 billion search queries per day. Google is a tool that people worldwide use to pose questions that are answered with a combination of paid advertisements and organic ads. Many small businesses score quality leads using…
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Marketing Your Practice Online: Avoid These Big Landing Page Mistakes
A landing page is any page you send your users to as part of a marketing or advertising campaign. This is the first page on which they land. If you’re searching for new hearing aid patients, you can send them to a landing page where, for example, they can fill in their details, or get…
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Key Elements of a Successful Google Ads Campaign for Your Practice
There are over 246 million unique visitors and 3.5 billion daily interactions on Google every day. And with an estimated 700 percent return on investment, Google Ads is a great place to start if you’re considering investing some money on ads to reach your target audience. Google Ads has been very successful, thanks in large…
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