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Online Lead Generation for Your Clinic and Why It Matters

June 4, 2019May 28, 2019HHTM Leave a comment Marketing

For many small business owners, it may seem enough to have a website and wait for people to show up. Indeed, having a well-designed and accessible website is an important part of lead generation online, but it is not the only thing required. Your website is just one element of a bigger picture, which also…

5 Strategies to Help Patients Find Your Audiology Practice Online

April 23, 2019April 23, 2019HHTM Leave a comment Marketing

by Nick Fitzgerald If you ask any online marketer, they’ll tell you that the majority of your future customers are going to be found online. If you’re feeling doubtful, consider that 290 million Americans were online in 2016. More recent data reveals that 77% of Americans use smartphones. All that is to say that your…

Setting The Terms of Reference For The Brand of Hearing Healthcare, Part 2

Editor’s Note: Today’s post from Geoff Cooling is Part 2 on the Brand of Hearing Healthcare. Collaboration Across the Profession In order to change the brand of hearing healthcare, we as a profession internationally need to collaborate. This is something that needs to be done through professional organisations across the world. I have chosen the term…

PSAP and Hearable Market Encroachment, Part 2

September 29, 2015August 31, 2017HHTM Leave a comment Audiology / Bluetooth technology / Consumer Electronics Association (CEA) / Definitions of hearing aids and PSAPs / hearables / Hearing aid industry / Hearing Aids / Holly Hosford-Dunn / Institute of Medicine / IOM / MarkeTrak 9 / MarkeTrak VIII / Personal Sound Amplification Products (PSAPs) / PSAP Survey of 2014 / Technology

The Hearing Disruptions series seeks to cover the rapid changes taking place in hearing healthcare. Today’s post is culled from recent topics presented to the Institute of Medicine’s (IOM) Committee on Accessible and Affordable Hearing Health Care for Adults. Hearables: Hype and Market Entry Holly Hosford-Dunn, Ph.D. Presented at the June 30 IOM meeting…

PSAP and Hearables Market Encroachment, part 1

September 22, 2015May 15, 2016HHTM Leave a comment Audiology / Definitions of hearing aids and PSAPs / economic substitute / FDA / FDA regulated hearing aids / MarkeTrak 9 / Personal sound amplification products / PSAP

Editor’s Note: The Hearing Disruptions series seeks to cover the rapid changes taking place in hearing healthcare. Today’s post is culled from recent topics presented to the Institute of Medicine’s (IOM) Committee on Accessible and Affordable Hearing Health Care for Adults. Comments on PSAPs and Hearables Holly Hosford-Dunn. Based upon an address presented…

Boundary Areas Between PSAPs and Hearing Aids, Part 1

August 18, 2015May 19, 2016Richard Einhorn 1 Comment Age-related hearing loss / Audiogram / Charlie Geyer / Definitions of hearing aids and PSAPs / Etymotic Research / FDA regulated hearing aids / Gail Gudmundsen / hearing / Hearing Aids / Hearing impairment / Hearing loss / Hearing test / HIA / Institute of Medicine / Low cost amplification / Low-cost hearing aids / MarkeTrak 9 / Mead C. Killion / Normal hearing / Personal sound amplification products / Professionally-fitted hearing aids / PSAPs / PSAPs and hearing aids

This is first in the Device Disruptions series edited by Richard Einhorn. Editor’s Note: In the 70’s, Mead Killion, PhD, ScD (hon), urged high sound quality for hearing aids when hardly anyone else cared, let alone understood, its crucial importance. He is the inventor of the legendary K-Amp, the Digi-K, the QuickSin, some of the…