Why Your Clinic’s Local Listing Accuracy Matters
You might not realize this, but you have a home-field advantage over your larger national competitors. Search engine algorithms tend to favor local results over national results, which is ideal for local businesses like yours. It allows you to focus in on the potential hearing aid customers in your specific area. This is why it’s…
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How to Boost Your Clinic’s Online Presence with SEO
An online presence is your ‘footprint’ in the online world, influencing the perceptions people have of your hearing practice. It is the sum total of your website, social media profiles, and all the other pages that show up when your company or name is searched for on the internet. When properly configured, your brand awareness will…
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Online Lead Generation for Your Clinic and Why It Matters
For many small business owners, it may seem enough to have a website and wait for people to show up. Indeed, having a well-designed and accessible website is an important part of lead generation online, but it is not the only thing required. Your website is just one element of a bigger picture, which also…
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5 Strategies to Help Patients Find Your Audiology Practice Online
by Nick Fitzgerald If you ask any online marketer, they’ll tell you that the majority of your future customers are going to be found online. If you’re feeling doubtful, consider that 290 million Americans were online in 2016. More recent data reveals that 77% of Americans use smartphones. All that is to say that your…
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Setting The Terms of Reference For The Brand of Hearing Healthcare, Part 2
Editor’s Note: Today’s post from Geoff Cooling is Part 2 on the Brand of Hearing Healthcare. Collaboration Across the Profession In order to change the brand of hearing healthcare, we as a profession internationally need to collaborate. This is something that needs to be done through professional organisations across the world. I have chosen the term…
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PSAP and Hearable Market Encroachment, Part 2
The Hearing Disruptions series seeks to cover the rapid changes taking place in hearing healthcare. Today’s post is culled from recent topics presented to the Institute of Medicine’s (IOM) Committee on Accessible and Affordable Hearing Health Care for Adults. Hearables: Hype and Market Entry Holly Hosford-Dunn, Ph.D. Presented at the June 30 IOM meeting…
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