The Boomers are Coming! Part 2 – Ideas to Think About

 by Steve Eagon, MA   In part 1 of this two-part series, I mentioned how we’ve all heard about the Baby-Boomers flooding our offices, and the unique challenges they bring.  In this article, I’m going to make suggestions based upon what I’ve seen from various hearing care professionals around North America who are addressing these…

Read More
branding audiology

Setting The Terms of Reference For The Brand of Hearing Healthcare, Part 2

Editor’s Note: Today’s post from Geoff Cooling is Part 2 on the Brand of Hearing Healthcare.    Collaboration Across the Profession   In order to change the brand of hearing healthcare, we as a profession internationally need to collaborate. This is something that needs to be done through professional organisations across the world. I have chosen the term…

Read More

Setting The Terms of Reference For The Brand of Hearing Healthcare

By Geoff Cooling   We discuss brand a lot at our company because understanding the brand of our customers is an imperative for what we do. We know that the brand we represent on any online marketing we undertake has to be exactly the same as the brand feels when a prospect enters the practice and…

Read More
establish authority

Business of Hearing Healthcare: Establishing Yourself as the Authority

By Geoff Cooling It seems that on a regular basis something happens that gives the field of Audiology pause for thought. In recent times it has been confirmed that heavyweight Samsung will soon enter into our industry. This has been known for some time, but the point of entry was up for debate, but now…

Read More

What I Learned from Popeye’s Chicken

One of the groups I belong to is the Women Presidents’ Organization (WPO). This group held its 18th annual conference in Phoenix at the end of April. It was very inspirational, as WPO conferences often are. Among the keynote speakers were Cheryl Bachelder, CEO of Popeye’s Chicken; Reshma Sujani, developer of “Girls Who Code”; and…

Read More

Mistakes are inevitable, but don’t let them sink your business

If you want to be successful in a hearing care business, you need enough money to survive your mistakes. All of us make mistakes, some bigger than others. A few weeks ago, I told you about how I lost a lot of money to an embezzler on my staff. But, sad to say, that is…

Read More