Setting The Terms of Reference For The Brand of Hearing Healthcare

By Geoff Cooling   We discuss brand a lot at our company because understanding the brand of our customers is an imperative for what we do. We know that the brand we represent on any online marketing we undertake has to be exactly the same as the brand feels when a prospect enters the practice and…

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establish authority

Business of Hearing Healthcare: Establishing Yourself as the Authority

By Geoff Cooling It seems that on a regular basis something happens that gives the field of Audiology pause for thought. In recent times it has been confirmed that heavyweight Samsung will soon enter into our industry. This has been known for some time, but the point of entry was up for debate, but now…

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What I Learned from Popeye’s Chicken

One of the groups I belong to is the Women Presidents’ Organization (WPO). This group held its 18th annual conference in Phoenix at the end of April. It was very inspirational, as WPO conferences often are. Among the keynote speakers were Cheryl Bachelder, CEO of Popeye’s Chicken; Reshma Sujani, developer of “Girls Who Code”; and…

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Embezzlement in the Office: It Can Happen to You

This following story is true, and it happened to me. It has now been more than a year since this sad episode occurred, and I would like to say I have recovered. But if truth be told, this case has changed my life forever. Some wounds go very deep. Sarah and I worked together for…

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