NAP Consistency and Your Clinic
Location matters tremendously for your hearing practice, online or offline, especially for local SEO. Google emphasizes the importance of displaying search results for location-based searches by using the location information on each company website and information obtained from other websites to serve such search results. This is where NAP comes in handy. What exactly…
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How to Deal with a Negative Online Business Review
No matter how well your hearing practice is run, there will come a time where a patient doesn’t have the experience they expect, and they’ll let the world know about it. When this occurs, though, a rare opportunity arises. If you recover quickly from the error, you will establish a better relationship with the customer…
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Do You Have the Right Equipment for These ABR and VEMP Tests?
by Adam Dawson The American Academy of Audiology (AAA) and the American Speech-Language-Hearing Association (ASHA) recently published seven new CPT codes for Auditory Evoked Potentials (AEP) and Vestibular Evoked Myogenic Potentials (VEMP) tests. These codes were approved by the American Medical Association (AMA) CPT Editorial Panel for implementation on January 1, 2021. Out of the…
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Is it Time to Review Your Clinic’s Digital Presence?
2020 was a difficult year, but now we can look forward to turning the page and starting afresh. This makes it a perfect time to run an audit of your hearing practice website. It’s time for a website audit Auditing your website is a lot like taking your car for a routine tune-up.…
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What Should Your Practice Post on Social Media?
One of the best ways for you to communicate with your audience is through social media. These platforms allow you to share content with and interact with your current and potential hearing aid customers. You may assume that social media is just for online selling firms, but nothing could be further from the truth! To…
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How to Get Your Hearing Clinic in Google’s Map Pack
When users search for businesses on Google, they are displayed on Google Maps and Search in different ways. For example, if you use your phone or laptop to search for “teeth cleaning,” local results appear, providing a list of dentists in your local area. These results will point to Google My Business (GMB) listings of…
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