Getting Your Hearing Practice to Rank in Local Search Results
When people use search engines for their local area, they’re most likely finding a particular business. Maybe they need to recall the address of that Italian restaurant they were at last night. A second common reason is that they’re searching for a particular product or service, such as hearing tests. In this instance, they don’t know…
Read More
The Future of Practice Success… through Personal Concern and Exceptional Service!
Dear Readers: During this holiday season, the editors at Hearing Health & Technology Matters (HHTM) are taking some time off. However, we are not leaving you without anything to read on our blog this week. Instead, we are publishing a special holiday edition filled with what we call our Readers’ Choices. Our Readers’ Choices featured…
Read More
Google Rolls Out Promising New Ads Features
Google is known for being the primary channel for many online advertisers. For that reason, it has made some significant changes to its AdWords program to unveil new features. The phone number of the business is prominently displayed in the ad. Traditional Google ads are designed to encourage people to click on a link which…
Read More
Bring in New Clients to Your Clinic with PPC Advertising
There are so many digital marketing terms thrown around nowadays that it is easy to get confused. Today we’re talking about pay-per-click marketing, or PPC, and how it can help you entice new clients through the doors of your hearing practice. What is PPC? When someone types a phrase into a search engine and…
Read More
The Importance of ‘Non-Manipulative Ethical Selling’
By Oliver F. von Borstel, MBD Most customers who need a hearing solution don’t know what they actually need—what is the most suitable for them? In my experience as an HCP Personal Coach, I have found that about 80% of hearing aid customers (whether new or existing) have a need that can only be solved…
Read More
Online tools that drive revenue
By Henrik Nielsen, M.Sc. Potential patients are, in increasing numbers, using online resources to research various services including hearing healthcare. What about the older population mostly served by hearing healthcare providers? Studies demonstrate that adaptation to the internet for the 65 years and older age group has grown at a rapid pace. Data from the…
Read More