Is the Price Really Right?
by Kim Cavitt, AuD Audiologists, irrespective of their practice settings, appear to know very little about the foundational aspects of their businesses. Many businesses, especially private practices, were started with a dream and a prayer and without a business plan and, as a result, little to no thought to “what do I need to bring…
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The Future of Practice Success… through Personal Concern and Exceptional Service!
By Oliver F. von Borstel, MBD Many independent practices or private small chains which sell hearing aids are struggling to stay afloat, pay wages and bills, and survive the current business year. I have many such clients who can no longer see the future. Most of those businesses often focus on selling hearing aids accessories…
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Dr. Gyl’s Secret to Success in Private Practice
by Gyl Kasewurm, AuD I’ve been asked many times what is the Secret to Success. One thing I am sure of is “There is No Secret”! It’s just hard work, setting goals and consistently trying to meet them. However, monitoring key elements of success will help make sure a business stays on track. Here…
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The Era of Low Hanging Fruit Is Over: Finding Long-term Practice Success in Spades Requires a Willingness to Adapt New Ideas
by Brian Taylor, AuD Not long ago it was possible for a hearing care practice to thrive with a nominal investment in marketing. Through the first 20 years of the digital era, roughly 1995 to 2015, a practice could run a catchy promotional advertisement in the local newspaper or offer a “digital hearing aid” consumer…
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And the Future Looks…
by Gyl Kasewurm, AuD I have spent too much time lately on social media and I am not sure if I should jump for joy or jump off a bridge! What we read can have a big impact on how we conduct business whether we realize it or not, but much of what we read…
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Myths and Realities of Audiology Independent Private Practice
by Robert M. Traynor, Ed.D As clinicians move about the clinic working for another practice as an employee, they make observations. As time goes on, envy often sets in as the practice owner seems to be his or her own boss able to manage their own schedule. The practice owner seems to have more than…
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