New Audiology CPT Codes Announced for 2021
The American Academy of Audiology (AAA) and the American Speech-Language-Hearing Association (ASHA) have announced the publication of seven new Current Procedural Terminology (CPT ®) codes for auditory-evoked potentials (AEP) and vestibular-evoked myogenic potential (VEMP) services. The American Medical Association CPT Editorial Panel approved these codes for implementation on January 1, 2021. ASHA and AAA, working…
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Improve Your Practice’s Google Advertising Reach with Responsive Search Ads
I don’t need to tell you that Google is the most popular search engine in the world. It receives 3.5 billion search queries per day. Google is a tool that people worldwide use to pose questions that are answered with a combination of paid advertisements and organic ads. Many small businesses score quality leads using…
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Marketing Your Practice Online: Avoid These Big Landing Page Mistakes
A landing page is any page you send your users to as part of a marketing or advertising campaign. This is the first page on which they land. If you’re searching for new hearing aid patients, you can send them to a landing page where, for example, they can fill in their details, or get…
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Your Practice Could Benefit from Google’s Free New Features Designed to Boost Local Business
Small businesses in our nation are facing an unprecedented economic disruption due to the coronavirus outbreak (COVID-19). The challenge is especially troublesome for small companies (those with 500 or fewer employees, such as hearing practices), which account for a disproportionate proportion of vulnerable jobs. They supported almost half of all U.S. private-sector jobs before COVID-19,…
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Social Media and Your Practice: Facebook Post Ideas
When faced with hearing loss, people want to turn to a hearing health professional they know and trust to advise them. Social media helps you build a close relationship with your target audience, which gradually enables you to become the best option for those looking for hearing treatment. Social media marketing also has these uses:…
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Key Elements of a Successful Google Ads Campaign for Your Practice
There are over 246 million unique visitors and 3.5 billion daily interactions on Google every day. And with an estimated 700 percent return on investment, Google Ads is a great place to start if you’re considering investing some money on ads to reach your target audience. Google Ads has been very successful, thanks in large…
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