The Importance of ‘Non-Manipulative Ethical Selling’
By Oliver F. von Borstel, MBD Most customers who need a hearing solution don’t know what they actually need—what is the most suitable for them? In my experience as an HCP Personal Coach, I have found that about 80% of hearing aid customers (whether new or existing) have a need that can only be solved…
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Online tools that drive revenue
By Henrik Nielsen, M.Sc. Potential patients are, in increasing numbers, using online resources to research various services including hearing healthcare. What about the older population mostly served by hearing healthcare providers? Studies demonstrate that adaptation to the internet for the 65 years and older age group has grown at a rapid pace. Data from the…
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Why Most Hearing Health Practices Fail at SEO
Creating a sustainable hearing health practice is not easy. More than relying on regular customers, you need a steady flow of new leads every month in order to be sure you can be successful. No practice would say no to more customers coming through their doors, and that’s exactly what is more likely to happen…
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The Key to Success!
After many years in business, I have found one thing to be true – Business is hard and it doesn’t’ seem to get easier regardless of how long you have been in business. Experienced and novice business owners both seem to struggle with operating a profitable practice and then staying on track once you discover…
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An Audiologist’s Guide to Responding to Professional Threats
by Kim Cavitt, AuD Many audiology practice owners are concerned about the future. The perceived threats to private practice, such as third-party administrators/provider networks, over the counter/direct to consumer hearing aids, big box retailers, and insurance policies and reimbursement appear to paralyze many and instill anger in others. There are opportunities that can emerge from…
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Why Your Clinic’s Local Listing Accuracy Matters
You might not realize this, but you have a home-field advantage over your larger national competitors. Search engine algorithms tend to favor local results over national results, which is ideal for local businesses like yours. It allows you to focus in on the potential hearing aid customers in your specific area. This is why it’s…
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