Social Media and Your Practice: Facebook Post Ideas
When faced with hearing loss, people want to turn to a hearing health professional they know and trust to advise them. Social media helps you build a close relationship with your target audience, which gradually enables you to become the best option for those looking for hearing treatment. Social media marketing also has these uses:…
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Key Elements of a Successful Google Ads Campaign for Your Practice
There are over 246 million unique visitors and 3.5 billion daily interactions on Google every day. And with an estimated 700 percent return on investment, Google Ads is a great place to start if you’re considering investing some money on ads to reach your target audience. Google Ads has been very successful, thanks in large…
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Starkey Unveils Step-by-Step Roadmap to Help Hearing Professionals Navigate the “New Normal”
Starkey has released a new comprehensive resource for hearing healthcare professionals as the industry begins a recovery phase, following the economic downturn related to the COVID-19 pandemic. Today, offices are beginning to reopen across the country. Understanding that careful safety measures must continue to be observed, Starkey has created a one-stop resource to help hearing…
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How Should Hearing Care Professionals Distinguish Themselves from Others?
What can, or rather, should a hearing care professional do to distinguish themselves from others? Oliver von Borstel, the face of Non-Manipulative Ethical Selling, offers his advice: “Stop selling, start helping! During my business trip in Australia at the beginning of this year, I met Jan, 92 years old, in Melbourne, Australia at a family…
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Your Practice Can Now Sell Accessories and Other Products on Google for Free
Hundreds of millions of people visit Google every day for their shopping needs, making the Google Shopping tab an excellent place for businesses to list their items. The Google Shopping tab previously consisted of only paid listings. But now Google is making a significant change to its Google Shopping platform by allowing any owner of…
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Paycheck Protection Program (PPP) Update
by Michael Scholl Last Friday, President Trump signed The Paycheck Protection Program Flexibility Act, H.R. 7010, into law. This legislation provides several updates to the Paycheck Protection Program (PPP) that are intended to bring the program into alignment with the legislative intent of Congress. Changes under this act include: Extends the expense forgiveness period to 24…
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