Is it Time to Review Your Clinic’s Digital Presence?
2020 was a difficult year, but now we can look forward to turning the page and starting afresh. This makes it a perfect time to run an audit of your hearing practice website. It’s time for a website audit Auditing your website is a lot like taking your car for a routine tune-up.…
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What Should Your Practice Post on Social Media?
One of the best ways for you to communicate with your audience is through social media. These platforms allow you to share content with and interact with your current and potential hearing aid customers. You may assume that social media is just for online selling firms, but nothing could be further from the truth! To…
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How to Get Your Hearing Clinic in Google’s Map Pack
When users search for businesses on Google, they are displayed on Google Maps and Search in different ways. For example, if you use your phone or laptop to search for “teeth cleaning,” local results appear, providing a list of dentists in your local area. These results will point to Google My Business (GMB) listings of…
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New Audiology CPT Codes Announced for 2021
The American Academy of Audiology (AAA) and the American Speech-Language-Hearing Association (ASHA) have announced the publication of seven new Current Procedural Terminology (CPT ®) codes for auditory-evoked potentials (AEP) and vestibular-evoked myogenic potential (VEMP) services. The American Medical Association CPT Editorial Panel approved these codes for implementation on January 1, 2021. ASHA and AAA, working…
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Improve Your Practice’s Google Advertising Reach with Responsive Search Ads
I don’t need to tell you that Google is the most popular search engine in the world. It receives 3.5 billion search queries per day. Google is a tool that people worldwide use to pose questions that are answered with a combination of paid advertisements and organic ads. Many small businesses score quality leads using…
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Marketing Your Practice Online: Avoid These Big Landing Page Mistakes
A landing page is any page you send your users to as part of a marketing or advertising campaign. This is the first page on which they land. If you’re searching for new hearing aid patients, you can send them to a landing page where, for example, they can fill in their details, or get…
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