The Boomers are Coming! Part 2 – Ideas to Think About
by Steve Eagon, MA In part 1 of this two-part series, I mentioned how we’ve all heard about the Baby-Boomers flooding our offices, and the unique challenges they bring. In this article, I’m going to make suggestions based upon what I’ve seen from various hearing care professionals around North America who are addressing these…
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The Boomers are Coming! Yeah, So What. (Part 1)
By Steve Eagon, MA Given the work I do, I frequently interact with and train hearing professionals on a variety of practice management issues. A hot topic among many these days is the changing consumer dynamic over the past 5-10 years. When I ask professionals what they notice about today’s mature consumer, it usually centers around a…
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Setting The Terms of Reference For The Brand of Hearing Healthcare, Part 2
Editor’s Note: Today’s post from Geoff Cooling is Part 2 on the Brand of Hearing Healthcare. Collaboration Across the Profession In order to change the brand of hearing healthcare, we as a profession internationally need to collaborate. This is something that needs to be done through professional organisations across the world. I have chosen the term…
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Setting The Terms of Reference For The Brand of Hearing Healthcare
By Geoff Cooling We discuss brand a lot at our company because understanding the brand of our customers is an imperative for what we do. We know that the brand we represent on any online marketing we undertake has to be exactly the same as the brand feels when a prospect enters the practice and…
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Business of Hearing Healthcare: Driving Change in Your Practice Offering
Editor’s Note: Today’s post from Geoff Cooling is Part 2 on how to establish yourself as an authority. In the last article I spoke about the possible impact on our profession of advancements in hearable technology and the widespread acceptance of those devices in mainstream culture. I was perhaps a bit dour in my…
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Business of Hearing Healthcare: Establishing Yourself as the Authority
By Geoff Cooling It seems that on a regular basis something happens that gives the field of Audiology pause for thought. In recent times it has been confirmed that heavyweight Samsung will soon enter into our industry. This has been known for some time, but the point of entry was up for debate, but now…
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