How to Respond to a Negative Online Review
Hardly anyone wants to receive a bad online review. As a business owner, you may take the reviewer’s comment and low-quality rating as a personal attack when you see an unfavorable review of your company. Nonetheless, responding emotionally is not the best way to handle with negative reviews. Getting angry or frustrated is not going to fix…
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TeleHearing Care Increases Patient Retention
By Suzanne Younker, Au.D. Loyal patients are recognized as a significant contributor to a successful hearing care practice and practice owners must pay attention to how they can continue to satisfy this valuable base. Business analytics and medical practice experts all agree with the Harvard School of Business that “A 2% increase in customer retention…
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Getting Your Hearing Practice to Rank in Local Search Results
When people use search engines for their local area, they’re most likely finding a particular business. Maybe they need to recall the address of that Italian restaurant they were at last night. A second common reason is that they’re searching for a particular product or service, such as hearing tests. In this instance, they don’t know…
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The Future of Practice Success… through Personal Concern and Exceptional Service!
Dear Readers: During this holiday season, the editors at Hearing Health & Technology Matters (HHTM) are taking some time off. However, we are not leaving you without anything to read on our blog this week. Instead, we are publishing a special holiday edition filled with what we call our Readers’ Choices. Our Readers’ Choices featured…
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Google Rolls Out Promising New Ads Features
Google is known for being the primary channel for many online advertisers. For that reason, it has made some significant changes to its AdWords program to unveil new features. The phone number of the business is prominently displayed in the ad. Traditional Google ads are designed to encourage people to click on a link which…
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Bring in New Clients to Your Clinic with PPC Advertising
There are so many digital marketing terms thrown around nowadays that it is easy to get confused. Today we’re talking about pay-per-click marketing, or PPC, and how it can help you entice new clients through the doors of your hearing practice. What is PPC? When someone types a phrase into a search engine and…
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