Why Most Hearing Health Practices Fail at SEO
Creating a sustainable hearing health practice is not easy. More than relying on regular customers, you need a steady flow of new leads every month in order to be sure you can be successful. No practice would say no to more customers coming through their doors, and that’s exactly what is more likely to happen…
Read More
The Key to Success!
After many years in business, I have found one thing to be true – Business is hard and it doesn’t’ seem to get easier regardless of how long you have been in business. Experienced and novice business owners both seem to struggle with operating a profitable practice and then staying on track once you discover…
Read More
An Audiologist’s Guide to Responding to Professional Threats
by Kim Cavitt, AuD Many audiology practice owners are concerned about the future. The perceived threats to private practice, such as third-party administrators/provider networks, over the counter/direct to consumer hearing aids, big box retailers, and insurance policies and reimbursement appear to paralyze many and instill anger in others. There are opportunities that can emerge from…
Read More
Why Your Clinic’s Local Listing Accuracy Matters
You might not realize this, but you have a home-field advantage over your larger national competitors. Search engine algorithms tend to favor local results over national results, which is ideal for local businesses like yours. It allows you to focus in on the potential hearing aid customers in your specific area. This is why it’s…
Read More
Is the Price Really Right?
by Kim Cavitt, AuD Audiologists, irrespective of their practice settings, appear to know very little about the foundational aspects of their businesses. Many businesses, especially private practices, were started with a dream and a prayer and without a business plan and, as a result, little to no thought to “what do I need to bring…
Read More
The Future of Practice Success… through Personal Concern and Exceptional Service!
By Oliver F. von Borstel, MBD Many independent practices or private small chains which sell hearing aids are struggling to stay afloat, pay wages and bills, and survive the current business year. I have many such clients who can no longer see the future. Most of those businesses often focus on selling hearing aids accessories…
Read More