starting new audiology practice

Beginning an Audiology Private Practice: Part I – Reality

by Robert M. Traynor, Ed.D. There comes a time when audiologists become disenchanted with working for others and decide to consider starting their own private practice. When this time comes audiologists need to ask the hard questions that go along with the clinical and financial responsibility. Be it a corporation, a limited liability corporation, or…

Read More

The Boomers are Coming! Part 2 – Ideas to Think About

 by Steve Eagon, MA   In part 1 of this two-part series, I mentioned how we’ve all heard about the Baby-Boomers flooding our offices, and the unique challenges they bring.  In this article, I’m going to make suggestions based upon what I’ve seen from various hearing care professionals around North America who are addressing these…

Read More
are you ready

The Boomers are Coming! Yeah, So What. (Part 1)

By Steve Eagon, MA Given the work I do, I frequently interact with and train hearing professionals on a variety of practice management issues. A hot topic among many these days is the changing consumer dynamic over the past 5-10 years. When I ask professionals what they notice about today’s mature consumer, it usually centers around a…

Read More
branding audiology

Setting The Terms of Reference For The Brand of Hearing Healthcare, Part 2

Editor’s Note: Today’s post from Geoff Cooling is Part 2 on the Brand of Hearing Healthcare.    Collaboration Across the Profession   In order to change the brand of hearing healthcare, we as a profession internationally need to collaborate. This is something that needs to be done through professional organisations across the world. I have chosen the term…

Read More

Setting The Terms of Reference For The Brand of Hearing Healthcare

By Geoff Cooling   We discuss brand a lot at our company because understanding the brand of our customers is an imperative for what we do. We know that the brand we represent on any online marketing we undertake has to be exactly the same as the brand feels when a prospect enters the practice and…

Read More