The Importance of ‘Non-Manipulative Ethical Selling’
By Oliver F. von Borstel, MBD Most customers who need a hearing solution don’t know what they actually need—what is the most suitable for them? In my experience as an HCP Personal Coach, I have found that about 80% of hearing aid customers (whether new or existing) have a need that can only be solved…
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The Future of Practice Success… through Personal Concern and Exceptional Service!
By Oliver F. von Borstel, MBD Many independent practices or private small chains which sell hearing aids are struggling to stay afloat, pay wages and bills, and survive the current business year. I have many such clients who can no longer see the future. Most of those businesses often focus on selling hearing aids accessories…
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Mistakes are inevitable, but don’t let them sink your business
If you want to be successful in a hearing care business, you need enough money to survive your mistakes. All of us make mistakes, some bigger than others. A few weeks ago, I told you about how I lost a lot of money to an embezzler on my staff. But, sad to say, that is…
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Hearing aid market study of Western Europe 2015 vs 2014
Tony Grant-Salmon from the British hearing aid manufacturer’s association has compiled all the available sales figures from Europe for 2015 in this report. 2015 witnessed a 4% increase in sales over the previous year; strong results in The Netherlands, the UK private sector, Italy, France and Switzerland provided the biggest contributions to the increase. …
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The Boomers are Coming! Part 2 – Ideas to Think About
by Steve Eagon, MA In part 1 of this two-part series, I mentioned how we’ve all heard about the Baby-Boomers flooding our offices, and the unique challenges they bring. In this article, I’m going to make suggestions based upon what I’ve seen from various hearing care professionals around North America who are addressing these…
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The Boomers are Coming! Yeah, So What. (Part 1)
By Steve Eagon, MA Given the work I do, I frequently interact with and train hearing professionals on a variety of practice management issues. A hot topic among many these days is the changing consumer dynamic over the past 5-10 years. When I ask professionals what they notice about today’s mature consumer, it usually centers around a…
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