Hearing aid market study of Western Europe 2015 vs 2014
Tony Grant-Salmon from the British hearing aid manufacturer’s association has compiled all the available sales figures from Europe for 2015 in this report. 2015 witnessed a 4% increase in sales over the previous year; strong results in The Netherlands, the UK private sector, Italy, France and Switzerland provided the biggest contributions to the increase. …
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The Boomers are Coming! Part 2 – Ideas to Think About
by Steve Eagon, MA In part 1 of this two-part series, I mentioned how we’ve all heard about the Baby-Boomers flooding our offices, and the unique challenges they bring. In this article, I’m going to make suggestions based upon what I’ve seen from various hearing care professionals around North America who are addressing these…
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The Boomers are Coming! Yeah, So What. (Part 1)
By Steve Eagon, MA Given the work I do, I frequently interact with and train hearing professionals on a variety of practice management issues. A hot topic among many these days is the changing consumer dynamic over the past 5-10 years. When I ask professionals what they notice about today’s mature consumer, it usually centers around a…
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How Hearing Aid Technology Has Evolved in Society, and Why — Part IV
Editor’s Note: Today’s post continues a discussion on the evolution of hearing aid technology by Abigail Farmer and Bruno Sarda. The Transistor (Modern) Era The next generation of hearing aids quickly adopted the new transistor technology that Bell Laboratories had introduced in 1948. The first transistor hearing aid was introduced by Sonotone in…
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Setting The Terms of Reference For The Brand of Hearing Healthcare
By Geoff Cooling We discuss brand a lot at our company because understanding the brand of our customers is an imperative for what we do. We know that the brand we represent on any online marketing we undertake has to be exactly the same as the brand feels when a prospect enters the practice and…
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The Service Component: Should We Really Embrace Industry Disruption? Part 2
Dr. Abrams continues his discussion on the disruptive forces facing the audiology and hearing aid industry In Part 1, I introduced the concept of the service component of industry disruption; that is, we need to think beyond the price and delivery model of the product if we hope to address the issues raised by…
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